Digital Marketing Specialist
Permanent - Full Time $60,000 - $78,000 / yearJob Overview
Digital Marketing Specialist
Guelph, ON
RWDI is a global climate and performance engineering consulting firm that helps its clients redefine what’s possible by overcoming design and operational challenges, while minimizing environmental, user, and resource impact. With deep technical expertise across a broad range of services, we drive success on ambitious building, industry, and infrastructure projects.
We are a values-based organization, which means everything we do relates back to our three core values: innovation, integrity, and integration. So, when we look for new people to join our team, alignment to these values is a vital piece of our people puzzle.
Here’s what this looks like:
- You push the boundaries of what’s possible.
- People know they can rely on you to follow through on your commitments.
- You believe that when a group of people come together, they can achieve more than any one person could alone.
If this sounds like you and you’re ready to join an award-winning organization and work alongside renown technical and exceptionally innovative colleagues, RWDI is the place for you.
Key Responsibilities
About the Position:
RWDI’s Guelph office is seeking an individual to join its Marketing and Communications team as a Digital Marketing Specialist.
The role includes but is not limited to:
Content Creation
Content Creation
- Create compelling marketing content for a variety of audiences and assets including blogs, websites, case studies, video, etc.
- Collaborate with internal teams to align messaging, ensure brand consistency, and translate technical language into consumable content.
- Ensure all external content aligns with RWDI’s messaging and brand voice.
Digital Marketing and Campaigns
- Monitor, manage and grow our social media presence, including content creation, scheduling, and engagement.
- Leverage SEO best practices to build RWDI’s online presence.
- Assist in developing landing pages and digital assets in coordination with graphic design team.
- Plan, execute, and optimize digital marketing campaigns across paid search, social media, email and display.
Analytics and Data-Driven Insights
- Report on digital performance across web, social, and campaign channels.
- Provide actionable insights and recommendations to improve ROI and campaign effectiveness.
Skills, Knowledge and Expertise
We are accepting applications from candidates with the following qualifications:
- Minimum of 3-5 years of experience in digital marketing, preferably in a B2B environment.
- A post-secondary education in marketing, digital communications or a related field required. Additional training is considered an asset.
- A strong understanding of the B2B buyer journey.
- Excellent written and verbal communication skills, with a creative flair for creating marketing content.
- Ability to manage multiple projects and meet deadlines in a complex and fast-paced environment.
- Preferred experience with:
- Analytics tools, including GA4.
- SEO/SEM, social media, email marketing.
- Campaign management.
If you possess 80% of the listed qualifications, please apply, as you may have additional skills that would align well with this role.