Paid Social Manager - 48798993193
Job Overview
Job Title: Paid Social Manager
Job Type: Full-time / Remote
Work Hours: PST
Job Overview
We’re helping our client, a leading modern travel brand redefining the luggage and travel essentials space, find a Paid Social Manager to join their growth marketing team. In this role, you will own the strategy, management, and execution of all paid social channels, driving full-funnel customer acquisition and supporting the brand’s omni-channel growth goals.
This position reports directly to the Sr. Director of Acquisition Marketing and is perfect for someone who thrives in a fast-paced, data-driven, and innovative environment.
Responsibilities
Paid Social Strategy & Execution
- Own the strategy, execution, forecasting, and performance management of all paid social channels (Meta, TikTok, Pinterest, Reddit, and emerging platforms).
- Manage multi-million-dollar ad budgets with daily/weekly pacing oversight.
Analytics, Measurement & Reporting
- Ensure accurate tracking, measurement, attribution, and ROI reporting across all paid social campaigns.
- Fully leverage analytics and Martech tools to support performance visibility.
Creative Strategy & Testing
- Lead paid social creative strategy in partnership with Brand and Creative teams.
- Build and maintain a robust creative testing roadmap balancing brand storytelling and channel best practices.
Influencer & Content Partnerships
- Act as a key stakeholder in the influencer strategy, overseeing paid influencer content roadmap, execution, and performance tracking.
Conversion Journey & Funnel Optimization
- Own the customer journey from ad to landing page.
- Partner with the eCommerce team to improve onsite experience and conversion performance.
Cross-Functional Collaboration & Leadership
- Manage external partners, agencies, and tools supporting daily operations.
- Drive experimentation across all social channels to unlock new growth opportunities.
- Serve as the internal subject-matter expert for paid social, staying ahead of platform changes and industry trends.
Requirements
- Minimum of 5 years of hands-on paid social experience in a data-driven, high-growth environment.
- Experience with an omni-channel retailer with DTC roots is strongly preferred, but not required.
- Proven ability to manage multi-million-dollar annual budgets while meeting rigorous performance targets.
- Experience running and overseeing a Paid Social program in-house.
- Highly organized, detail-oriented, and process-driven, with the ability to proactively manage multiple workstreams.
- Strong analytical and data-driven problem-solving skills with a technical mindset; advanced proficiency in Excel, Web Analytics tools (GA, Amplitude), and dashboarding platforms (Looker, Tableau) is required.
- Early adopter of new technology with a desire to challenge and improve traditional ways of working using AI tools.
- Strong leadership and collaboration skills, demonstrating initiative and self-direction.
- Creative and innovative approach to work, with the ability to build fresh, unique, and on-brand ideas.
- Comfortable thriving in a fast-paced, constantly changing environment.
- Passionate about transforming travel for all.