Marketing Operations Lead

About the Role

As Marketing Operations Lead, you’ll own our entire marketing tech stack, pipeline architecture, and analytics engine. This includes hands-on ownership of Hubspot (and any future CRM/Marketing Automation systems such as Salesforce), end-to-end lead routing, campaign performance reporting, and email marketing execution. You'll be key in helping us scale our marketing programs with clarity, speed, and impact.

You’ll be the primary partner to Sales Operations to ensure smooth lead handoff and clear attribution throughout the funnel.

Key Responsibilities

• Own and optimize Hubspot: workflows, campaign setup, lead scoring, segmentation, and email execution
• Own and optimize any new systems that we may adopt or transition to in the future, including Salesforce
• Define and maintain lead routing logic and lifecycle stages in close collaboration with Sales Ops
• Implement and maintain marketing performance dashboards, campaign tracking, and multi-touch attribution
• Build and document repeatable processes for campaign execution, reporting, and optimization
• Lead marketing data integrity initiatives to ensure trustworthy reporting
• Support digital campaign tracking (Google Ads, LinkedIn, etc.) and web analytics in partnership with growth and content teams
• Collaborate closely with the Sales Ops team to align metrics, tech, and GTM processes

Required Experience

• 4+ years of experience in Marketing Operations at a B2B SaaS startup, ideally in a high-growth environment
• Proven experience building and owning Hubspot (or equivalent MAP) and Salesforce ideally from the ground up
• Experience in lead management and routing systems in sync with sales
• Deep understanding of multi-touch attribution models and funnel analysis
• Strong data orientation: can design, analyze, and present marketing performance reports
• Comfortable with campaign operations across channels including email, digital ads, and web
• Experience integrating various marketing systems with CRMs

Nice to Have

• Experience managing MarTech transitions, especially to Salesforce Marketing Cloud
• Basic knowledge of JavaScript, HTML/CSS for marketing-related web updates
• Hands-on experience with tools like Google Tag Manager, Looker, Segment, or similar