Wholesales Manager

The Company

Our client is a fast-growing retail company specializing in mother and baby products, managing multiple well-known brands. Since its establishment in 2015, they have distributed its products across Indonesia, Singapore, Malaysia, Vietnam, and Taiwan through both offline and online channels. Their flagship brand, has received multiple awards — including Best Hipseat Carrier, Best Breast Pump, and Best Milk Storage Bag — strengthening its reputation as a trusted player in the mother-and-baby category.

The Role

Our client is looking for a Wholesales Manager to develop and manage wholesale channels, with a strong focus on driving sales growth, acquiring new outlets, and building long-term relationships with key customers and wholesale owners.

Responsibilities

• Regularly analyze and act on sales data to identify growth opportunities, enhance revenue, expand market share, and improve the overall performance of wholesale accounts.
• Ensure sales growth from key (Pareto) customers and maintain active outlet numbers in line with company targets.
• Analyze market trends and competitor activities to identify new opportunities for business expansion.
• Acquire new outlets (NOO) through proactive outreach, both directly and through area sales teams.
• Build and strengthen long-term relationships with wholesale customers and owners, including responding to their needs quickly and effectively.
• Develop agreements with resellers that support long-term growth, including negotiating mutually beneficial contracts.
• Propose and implement impactful promotions and programs in collaboration with internal branding teams and priority partners.
• Monitor and follow up on outstanding payments and receivables to ensure timely collection from wholesale customers.
• Prepare weekly sales performance reports and participate in regular sales meetings with the internal team.
• Plan and execute promotional and discount programs aimed at boosting customer engagement and conversions, including evaluate the performance of promotional activities and provide recommendations for optimization.
• Monitor and analyze selling prices at baby shops and online marketplaces to ensure compliance with pricing guidelines, and recommend adjustments when discrepancies are found.
• Mentor and coach sales team members to improve field execution and performance.
• Conduct regular team meetings and facilitate knowledge-sharing and decision-making.

Requirements

• Candidates must have a Bachelor's degree in any field.
• Minimum 5 years of relevant experience in wholesale or retail sales, preferably in the Mom and Baby Care industry.
• Proven track record in managing wholesale distribution channels and achieving sales targets.
• Strong analytical skills and ability to interpret sales data and market dynamics.
• Excellent skill in communication, interpersonal, negotiation, teamwork, as well as coaching and mentoring.
• Ability to build and maintain strong relationships with wholesale clients.
• Self-motivated, results-oriented, and able to work independently.
• Professional certifications are a plus but not mandatory.
• Willing to travel frequently to several areas.
• Proficient in Bahasa Indonesia and English.