Business Director - Toronto

About billups:

We’re a 450-person team spread across North America, Asia, Oceania, Europe, and the Middle East — united by one mission: transforming OOH into something smarter, measurable, and unforgettable for advertisers & brands. For over 20 years we’ve grown by empowering curious, collaborative people who want to do work that matters. Join us and bring your talent to a connected, passionate, respected, awarded global team where you’ll be seen, valued, and part of building what’s next. Together, we are building the future of OOH Media.

The Role:

We are seeking a Business Director to lead our Client Services team and drive strategic growth across a portfolio of high-profile clients. This role partners closely with senior leadership (MD, Regional CEO, and Head of Media) to ensure we deliver best-in-class OOH planning, flawless execution, and measurable impact for our clients.

What you'll bring:

• 12+ years of media experience, with deep expertise in OOH strategy, planning, and buying.

• Proven success in leading high-performing, client-facing teams across multiple regions.

• Track record of building strong client relationships and delivering strategic, measurable results.

• Strong negotiation, storytelling, and business development skills.

• Ability to manage complexity with a solutions-driven, growth mindset.

• Bachelor’s degree in advertising, marketing, or related field (or equivalent experience).

Main Duties and Responsibilities:

Client Leadership & Strategy

• Lead the Client Services function, ensuring client needs are proactively met and exceeded.

• Oversee the development of strategic media plans that maximize budgets and deliver against KPIs.

• Build and grow senior client, agency, and vendor relationships, serving as a trusted partner.

• Represent billups at client meetings, pitches, industry events, and thought leadership forums.

Team Leadership & Development

• Directly and indirectly manage a multi-level team of account leads, ensuring high standards of delivery, collaboration, and growth.

• Provide coaching, training, and mentorship to build client service excellence across the team.

Business Growth

• Identify and convert new business opportunities in partnership with the Client Development function.

• Drive organic growth by strengthening existing client relationships and diversifying revenue streams.

• Contribute to business planning, forecasting, and budget delivery across the Client Services function.

Operational Excellence

• Champion consistency, efficiency, and innovation across planning, buying, and reporting processes.

• Ensure timely activation, campaign reporting, and adoption of best practices and tools.

• Collaborate with internal teams (Investment, Marketing, Design, and Platform Solutions) to ensure cross-functional alignment and client satisfaction.