Senior Manager of Business Development, Client Marketing

The Senior Manager will lead data-driven marketing initiatives for clients, including credit, debit, Small Business and Commercial. 

• Own and manage your work product with strong attention to detail and ability to prioritize competing needs/work sets.  Lead projects or major project workstreams with limited oversight
• Leverage industry and data, market research, best practices, etc. to gather and synthesize deep audience insights and deliver relevant recommendations to clients/stakeholders
• Design and oversee the successful execution of integrated B2C and B2B campaign activations, across multiple channels, including digital, social, OOH, experiential/event and point-of-sale
• Coordinate communication with sales, legal, product, creative, experiential & media agencies and implement high-impact programs on-time and on-budget.
• Optimize Consumer and Commercial Marketing platforms/initiatives for clients to establish and deepen client relationships
• Leverage iconic sponsorship platforms, as appropriate, to achieve client and objectives
• Provide leadership to enable the measurement, analysis, and reporting of marketing program performance and its impact on business results
• Develop and manage marketing contracts
• Develop and manage Value Added Services Revenue forecast for key clients
• Budget management and financial discipline for all campaigns
• Leverage Artificial Intelligence for increased efficiency and effectiveness in the role