Senior Manager, Demand Generation

We are looking for a Senior Manager, Demand Generation to join our growing team! In this role, you will lead a high-performing team with a major impact on Brightspeed’s business. You will own go-to-market planning of marketing initiatives, including road-mapping, documentation, coordination and selling in channel recommendations, as well as refinement and overall program performance. You will use a keen understanding of consumer behaviors and cross-channel marketing tactics to drive continuous subscriber growth and innovation across the purchase journey.

As Senior Manager, Demand Generation, your duties and responsibilities will include:

• Serve as high-impact leader for key growth marketing initiatives
• Strategic decision maker and thought leader on critical cross-functional growth initiatives
• Own planning and road-mapping process, aligning with strategy and product teams while driving cross-functional decisions throughout the process
• Develop repeatable launch plan playbook to guide individual demand generation managers
• Serve as a cross-functional leader, providing strong guidance to teams executing digital media, CRM, ecommerce, local events and sales tactics
• Drive strategies across all aspects of the marketing and sales funnel, achieving high quality traffic that converts into sales and revenue
• Balance subscriber growth with CAC
• Partner with Marketing Strategy team to design and maintain exceptional, repeatable processes
• Develop and deliver executive level presentations, including to large audiences