Digital Marketing Manager

We are seeking a Digital Marketing Manager to lead and execute marketing strategies that drive brand positioning, engagement, and lead generation across a portfolio of communities and business lines. This role requires a strong mix of strategic thinking, hands-on digital marketing expertise, and the ability to guide cross-functional teams toward measurable results.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies, including paid media, social media, email, website optimization, and SEO/SEM initiatives.
• Elevate community and brand positioning through online channels, differentiating from competition with clear, compelling messaging.
• Partner with sales leaders to understand occupancy and growth goals, offering strategic marketing solutions that support lead generation and conversion.
• Plan and execute digital campaigns to support events, promotions, and long-term brand awareness.
• Lead the creation and management of content across digital platforms, ensuring alignment with brand voice and objectives.
• Collaborate with internal and external creative teams to develop marketing assets (ads, landing pages, email campaigns, social media content, videos, etc.).
• Manage and oversee campaign calendars, timelines, and approvals to ensure on-time and high-quality execution.
• Use analytics tools (Salesforce, Power BI, Google Analytics, social media dashboards) to track campaign performance, optimize ROI, and report actionable insights.
• Maintain up-to-date websites and digital properties, ensuring accuracy of content, imagery, and offers.
• Research and implement best practices in digital marketing, testing new channels, formats, and technologies (e.g., AI tools, marketing automation).
• Provide guidance and training to sales teams on leveraging digital marketing campaigns to reach occupancy and engagement targets.
• Collaborate with cross-functional teams to support initiatives in related areas, such as post-acute care or specialized service lines.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of experience in digital marketing, with expertise in multi-channel campaign execution, analytics, and project management.
• Experience in healthcare, senior services, or hospitality is a plus.
• Strong communication, leadership, and project management skills.
• Proficiency with marketing platforms and tools (Google Ads, Meta Ads Manager, Salesforce, HubSpot/Marketo, SEO/SEM tools, etc.).
• Travel Requirements: Occasional travel within the U.S. for meetings, planning sessions, or industry conferences (approximately 30 days per year).

Benefits

• 🎄 Christmas Bonus: 30 days, to be paid in December.
• 🩺 Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
• 🩹 Minor Medical Insurance: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
• 😁 Dental Insurance: Always smile with confidence!
• 💼 Life Insurance
• 🌴 Vacation Days: 12 vacation days.
• + 📅 Floating Holidays: 3
• 📱 Cell Phone Reimbursement & Transportation Subsidy.
• 🌐 Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work.
• 🌍 Multicultural Exposure: Work with operations within Mexico and the United States.
• 🎉 MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
• 💸 Exclusive Discounts: Benefits with different companies for being part of MezTal.
• 📚 Academic Agreements: Access to national universities and language schools.
• 🚀 Career Growth: We will search for the best conditions for progressing in your career.