GTM Lead (Compute Hosting Growth)

Your Responsibilities:

🎯 Growth Strategy & Unit Economics

• Own the growth plan for Gcore’s compute hosting portfolio, from activation to retention.
• Track and optimize key metrics - CAC, LTV, payback, and retention - to ensure healthy unit economics.
• Define growth hypotheses and lead experiments (pricing, onboarding, referral loops, PLG motions).

💡 Positioning & Messaging

• Shape and maintain the positioning of our compute hosting offering in the market - “affordable compute for scale.”
• Work closely with marketing to craft messaging for cost-sensitive developers, startups, and businesses.
• Identify and communicate Gcore’s unique differentiators in performance, pricing, and scalability.

📈 Channel Optimization

• Analyze and optimize performance across acquisition channels - paid, SEO, referral, affiliates, marketplaces, and community growth.
• Develop frameworks for continuous testing and cost efficiency improvement.
• Collaborate with marketing and analytics to drive ROI-positive acquisition and onboarding campaigns.

🤝 Sales Enablement & Expansion Support

• Equip sales teams with data-backed insights, battle cards, and ICP guides for upselling to large-scale users.
• Identify existing customers with high hosting potential and coordinate targeted expansion campaigns.
• Provide analytical support and materials to help sellers engage cost-conscious enterprise buyers.

🔁 Cross-Functional Collaboration

• Partner with product and engineering to improve the PLG journey, onboarding flow, and pricing models.
• Serve as the internal advocate for hosting customers, ensuring their needs inform roadmap and UX priorities.
• Work closely with analytics and finance to monitor profitability and scale efficiently.