Global Partner Marketing Manager

The Global Partner Marketing Manager will be responsible for enabling and empowering IFS channel partners to successfully execute marketing and demand generation campaigns. This role collaborates closely with the Partner Marketing Managers in region, the wider marketing and campaigns teams, as well as key Partner stakeholders to ensure alignment and measurable impact across all partner-facing programs. They will act as the strategic conduit into the broader IFS organization, ensuring that channel marketing priorities, insights, and requirements are effectively represented and delivered on.

Key Tasks

• Deliver partner ready campaigns, share with partner ecosystem and drive adoption
• Work closely with central campaigns team to identify sales plays relevant to partners and collate campaign tool kits including necessary marketing and BD assets
• Responsible for education and enablement of marketing and BD teams within channels to include Industry and solution messaging, campaign best practice and recommendations for execution success.
• Provide a critical interface into the broader IFS ecosystem, championing channel marketing imperatives and identifying and developing the key assets and messaging channels require to drive demand
• Share with channel partner ecosystem the latest marketing messaging, relevant content and campaigns though partner connect, email updates, webinars and workshops alongside regional partner teams.
• Share up and coming campaigns and content plans with partners and support regional partner marketing to build plans with focus channels
• Responsible for global reporting of pipeline contribution and engagement against targets and performance optimization and insight of partner delivered campaigns
• Drive campaign adoption and usage along with regional partner marketing and ensure that best practices are shared and leveraged around the globe.
• Educate wider partner ecosystem on B2B marketing best practice and develop IFS marketing/demand gen certification
• Manage the production of content and assets that boost global partner marketing activities (landing pages, digital content, webinars and social media messaging)
• Partner marketing Comms & Events and maintain SharePoint pages and campaign calendars
• Promote partner-related activities at events such as Partner Summits, Sales Kick-Off, Connect, Unleashed
• Manage Partner brand usage including IFS Partner brand guidelines, logo usage, website profiles