Business Development Representative

This role is based in our New York City office.

Position Overview

The Business Development Representative serves as the first point of contact for prospective clients and plays a crucial role in building and qualifying the sales pipeline for MAGIC events. This entry-level sales position offers exceptional growth opportunities and comprehensive mentorship within our sales organization, while providing essential support to drive revenue generation.

Key Responsibilities

Lead Generation & Qualification

• Execute strategic outbound prospecting activities including targeted cold calling and personalized email campaigns
• Qualify and prioritize inbound leads from marketing campaigns, website inquiries, and trade show activities
• Research and identify high-potential business opportunities within target market segments
• Schedule qualified discovery meetings for the Sales team with detailed prospect briefings
• Maintain accurate and up-to-date lead data in Salesforce CRM

Database Management & Research

• Update and maintain comprehensive contact information for existing and prospective clients
• Conduct in-depth research on company profiles, key decision-makers, and organizational changes
• Ensure data accuracy and completeness at the account level across all touchpoints
• Create and maintain targeted prospect lists for strategic outreach campaigns
• Track, analyze, and report on lead source effectiveness and conversion metrics

Sales Support & Customer Service

• Follow up on outstanding payments and coordinate resolution with Finance team
• Respond to customer service inquiries and escalate complex issues to appropriate team members
• Support sales managers with market research, competitive analysis, and industry intelligence
• Assist with proposal preparation and sales presentation materials

Pipeline Development & Nurturing

• Develop and nurture early-stage prospects through consistent, value-driven touchpoints
• Conduct professional introductory calls to assess prospective needs and qualification criteria
• Execute seamless handoffs of qualified opportunities to sales representatives with comprehensive briefings
• Maintain systematic follow-up schedules and track prospect engagement levels
• Collaborate closely with marketing team to optimize lead generation campaigns and messaging