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Sales Manager

Posted November 14, 2025
Full-time Executive

Job Overview

This role is based in our Cairo Festival City Business Park, New Cairo, Cairo, Egypt office.

Reports to: Exhibition Manager

Role Overview

The Sales Manager is responsible for overseeing the individual assigned territories and being a contributor to ensure the achievement and exceeding of sales revenue targets for the team in accordance with the sales plan.  The Sales Manager will provide a high level of prospecting, relationship building and account management to existing and prospective exhibitors to sell solutions which meet with the client’s needs.

Key Performance Indicators

  • Achievement of sales revenue targets within timelines
  • Achievement of KPI’s as set out by the Portfolio – phone time, F2F meetings, systems
  • Exhibitor satisfaction levels and retention
  • Timely & accurate reporting of sales results, pipeline and activities

Job Responsibilities

Sales and Account Management

  • Drive Sales performance in the relevant product assignments, ensuring individual achievement of set revenue targets in accordance with the sales plan
  • Ensure the sales focus and direction is maintained and/or readjusted where necessary
  • Fielding incoming leads across assigned territories
  • Utilize resources to tailor sales approach to build new relationships and enhance existing relationships
  • Build and maintain strong client relationships

Customer retention

  • Understand client’s objectives and support them to achieve these through the event campaign
  • Maintain regular contact with existing clients throughout the event cycle
  • On-site account management to achieve high exhibitor satisfaction levels and retention

New business

  • Identify new prospects through use of industry media, social media, online resources, industry networking and company CRM
  • Developing new business and revenue streams, including sponsorship and other non-square metre revenue sources

CRM and Reporting

  • Overseeing the continual and accurate data capture of sales activities/calls and updating the CRM to ensure all opportunities and pipeline is up to date
  • Completion of sales progress reporting (e.g. revenue vs target, activity reporting etc.)
  • Monitor the debt reports and assist the finance team with revenue collection
  • Ensure up to date market intelligence is available for the Head of Sales and Marketing Manager to assist with exprom and visprom campaigns
  • Continually monitor and research the market using online resources, gaining customer feedback, attending competitor events where appropriate, and industry networking
  • Awareness and understanding of floor plan optimisation
  • Ensure consistent and effective communication with other internal stakeholders pertaining to assigned products including operations, marketing, finance to maximise client experience and product delivery.
  • Perform any other duties commensurate with the grade and level of responsibility

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