Senior Media Planner

Reporting to the Media Strategy Director, you will create impact in our Media Strategy team, within our AI, Planning and Insights department. We take pride in our data-led approach, award-winning client work and use of innovative technology, setting us apart in the industry.

You'll contribute to the translation of client briefs into cross-channel digital media plans, collaborating with internal specialists to use advanced tools to forecast performance, and driving campaign insights and optimisation for a key client in the footwear sector. At Jellyfish, we are committed to promoting professional growth. Your career path could lead to progression into a Media Strategy Director role or client leadership.

Your primary responsibilities will include:

• Lead the translation of client briefs into cross-channel digital media plans (programmatic, search, social, video) for the client, including budget and flighting recommendations, audience targeting recommendations, performance forecasts and channel tactics.
• Lead the collaboration with Jellyfish specialists and teams (market intelligence, investment, paid media, display, analytics) to come up with unique ideas, experiment with new methods and technologies to solve complex issues, and ensure planning follows platform and buying best practices.
• Utilise attribution, media mix modelling and planning tools to pull audience consumption, reports and forecast target goals.
• Work with wider planning, analytics and measurement teams to produce insightful campaign reports, performance analyses and optimisation recommendations while media is live.
• In partnership with your client leads, maintain a working relationship with the client, and maintain professional relationships with the publisher and partner community.
• Monitor the digital landscape and identify trends and partners for upcoming campaigns.