Marketing, Content & Social Media Manager (Remote - US working hours)

Social Media & Content Manager (Open to Agencies, FTE, or Contractors — Global)

Whether individual or agency, you’ll manage our end-to-end content calendar and ensure that campaigns, social media, blogs, and email activities ladder up to a cohesive, data-driven plan. You’ll also produce creative content across LinkedIn, Instagram, TikTok, YouTube, Facebook, and Twitter/X—with a strong focus on design, Reels/short-form video, storytelling, and innovative use of AI-driven tools to accelerate impact.

What You’ll Do

Content Calendar & Campaigns

• Build and manage a unified content and campaign calendar.

• Coordinate with marketing, product, and customer teams to align activities.

• Ensure content deadlines and deliverables are met across all channels.

• Define and manage AI agents to help create, repurpose, and distribute content (with human oversight for quality control).

• Align storytelling and creative direction across social media, email, and paid ads to ensure message consistency.

Social Media Management & Storytelling

• Own Bench by Mainstreet’s social presence across all major platforms.

• Create content that tells small business success stories and highlights customer value.

• Collect and publish customer testimonials as part of ongoing brand storytelling.

• Produce and edit short-form video content (Reels, TikTok, YouTube Shorts) that drives engagement and conversions.

• Leverage cutting-edge AI tools, data, and insights to optimize creative output and personalize campaigns.

Creative & Design Execution

• Ideate, design, and deliver visually compelling creative assets.

• Use tools like Canva, Adobe Suite, CapCut, or Figma to create standout graphics, carousels, and video content.

• Incorporate AI-assisted design workflows for faster iteration and brand consistency.

• Maintain brand voice and visual identity consistently across all touchpoints.

• Conceptualize and execute guerrilla marketing campaigns that capture attention and drive organic reach.

Cross-Functional Collaboration

• Partner with sales, customer success, and product teams to source stories, insights, and milestones.

• Translate internal wins and partnerships into external-facing campaigns that resonate with SMB audiences.

• Collaborate on initiatives to launch a new brand from the ground up, shaping its digital voice and community presence.

Performance & Reporting

• Monitor engagement, reach, and conversion across all content and campaigns.

• Provide regular insights and data-backed recommendations for optimization.

• Demonstrate proven conversion rates and ability to connect creative campaigns directly to sales outcomes.