Head of Go To Market Operations

We have an unprecedented opportunity to scale  a multi-product platform across bookkeeping, payroll, banking, and financial services — and expanding through both partnerships and strategic acquisitions. To unlock this next phase, we need to elevate our marketing engine and ensure that the underlying systems, data, and economics are tightly understood and optimized.

This role bridges brand, growth strategy, financial rigor, and operational scaling.

The Role

We’re hiring a Head of GTM Operations & Growth Marketing to own the full go-to-market growth system — from top-of-funnel market presence to onboarding, lifecycle performance, and revenue attribution.

You will lead:

• Marketing + Campaign Strategy
  Design and run integrated campaigns across paid media, social, email/lifecycle, content, and experimentation.

• Brand Development + Messaging
  Craft a consistent narrative across web, product surfaces, sales assets, and external channels.

• Partner & Channel Marketing
  Build co-marketing programs, activation playbooks, partner content, and referral funnel reporting.

• Onboarding & Product-Led Activation
  Work with Product to improve time-to-value and explore hybrid/PLG motion models.

• Growth Analytics, Forecasting & Financial Modeling
  Own campaign performance models, CAC/LTV calculations, funnel conversions, revenue pacing, and pipeline contribution forecasting.

• Systems, Attribution & Data Architecture
  Ensure CRM, MAP, tracking, and analytics platforms are integrated and reporting is accurate.

• M&A Diligence & Integration Execution
  Participate in commercial due diligence, model pre/post-acquisition revenue scenarios, and lead the GTM integration playbook.
   

This is a strategic and hands-on leadership role. You architect the plan and execute the work.

Why This Role Is High Impact

You’ll be responsible for:

• How we tell our story

• How we create demand

• How we convert and activate customers

• How we measure performance and efficiency

• How we integrate acquired GTM motions into one scalable model
   

You influence revenue, product perception, partner ecosystem depth, and enterprise value — directly.