Job Overview
- Strategy & Planning:
Develop and implement an email marketing strategy focused on user retention and reactivation.
Create and maintain a communication calendar tailored to different GEOs and player segments. - Team Management:
Lead a team of email specialists (Email Marketing Manager, Communication Manager).
Set goals, monitor execution, provide coaching, and foster professional growth.
Optimize team workflows to improve efficiency and performance. - Operational Management:
Plan, launch, and oversee email campaigns (mass, trigger-based, and automated).
Ensure timely preparation of content, layout, and testing for all campaigns. - Analytics & Optimization:
Track key performance metrics (Open Rate, CTR, CR, LTV, churn rate, deliverability).
Conduct A/B tests and implement data-driven improvements to boost results.
Prepare regular performance reports and actionable insights. - Deliverability & Technical Infrastructure:
Monitor domain and IP reputation, manage warming-up processes for new resources.
Ensure stable email delivery and minimize spam folder placements. - Cross-functional Collaboration:
Implement and oversee additional communication channels (SMS, push, in-app).
Coordinate with external vendors and service providers to maintain smooth operations.
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