Job Overview
- Search for and engage influencers, opinion leaders, public pages, and streamers (Instagram, TikTok, Telegram, YouTube, Twitch, Kick) to promote company products;
- Negotiate terms, manage contracts, and maintain long-term partnerships;
- Develop and approve creative concepts and ad formats (banners, native integrations, giveaways, streams, etc.);
- Monitor placement quality and ensure content aligns with brand requirements and compliance standards;
- Track, analyze, and report on campaign performance (reach, average viewers, CTR, conversions, ROI);
- Optimize influencer and streamer campaigns based on performance data — test hypotheses, scale successful integrations, and manage budgets efficiently;
- Use tracking and analytics tools (e.g., Keitaro or similar platforms) to manage postback setups, source attribution, and performance tracking;
- Manage multi-product campaigns, adapting strategies to different audience behaviors and platform specifics;
- Ensure compliance with platform rules and advertising standards, and find solutions for promoting gambling-related content under restrictions.
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