Trade and VM Marketing Executive SG

• TRADE MARKETING:

➢ Be the key person in charge of trade and client’s activation, elevating the brand and client’s journey aligned with the brand guidelines, ensuring best-in-class identity and execution.

➢ Main POC for execution on all set-up, changeover, logistics management, vendor/ supplier’s liaison, and event management during the day of event. This execution involves close collaboration with Retail and CRM team.

➢ Ahead planning and detail planning for in-store retailtainment, festival changeover, trade activation that requires manpower or out-of-the-norm staging/ tear down period.

➢ Prepare in-store communications when required (physical or digitally, to be always ready for retail’s perusal and updated with the latest guidelines).

➢ Provide in-depth feedbacks, ROI, improvements for next events to elevate even better in upcoming events.

➢ Always in the lookout for competition and best practices to leverage on the trends in the competition within the market.

• VISUAL MERCHANDISING:

➢ Responsible for timely forecasting all VM tools, both centrally and locally sourced, during the budget period, and following up monthly on all POs creation and invoicing with accurate expense tracking.

➢ Prepare, adapt, and finalize planograms in line with regional guidelines and business strategy within the given timeline.

➢ Fulfil monthly planogram reporting activities and align with Regional Team feedback. Rectify inaction upon alignment.

➢ Responsible for the visual/video plan implementation, from vendor briefing to installation and invoicing.

➢ Regularly visit stores to control, improve, and provide feedback on all VM matters. Ensure monthly store and boutique pictures are lodged for safe-keeping to monitor counter maintenance, advance planning (if required), and capturing new VM changes.

➢ Actively propose solutions and initiatives to elevate the brand image and enhance retail sales through Visual Merchandising.

• HARD MERCHANDISING:

➢ Responsible for new counter openings, including budget ownership, commercial briefing, purchasing and invoicing processes, POSM ordering, counter setup, and opening reports.

➢ Ensure that the portfolio of doors is well-maintained according to VM standards through regular planned maintenance.

➢ Responsible and accountable for regularly updating and maintaining the Distribution and Merchandising database with relevant, up-to-date information on the Guerlain network and key competitors.

➢ Actively share competitive intelligence, including 360 trade, new visuals, launch POSM, renovations, brand in/out, updated floor plans, and best practices.

• REPORT / ANALYSIS

➢ Post-changeover report for review and update to relevant parties.

➢ Post-event report for every in-store or out-of-store events.

➢ On-time submission for all requested forecast/ quotation/ agreements with accurate understanding and sufficient knowledge prior to agreeing any of expenses requests (internally and externally).