Marketing Executive MY (1 year contract)

CORE MARKETING

• Develop, support and adopt communication materials based on the launch plans, with a goal to optimize best result from new launches and classic SKUs.

• Optimize, update and monitor local market’s trends, competitor’s activation scheme (Trade, CRM, VM Promotion) as best practice for upcoming marketing activations.

• Execute and support marketing plans across all channels based on global/ regional marketing guidelines to curate client’s journey for in-store or trade activations, OOH events and Pop-Up/ HPP.

• Optimize ROI on all marketing activities and increase engagement with new and existing customers with localized efforts for brand awareness, retailtainment, potential collaboration or partnership for the local market.

• Liaise with agencies, vendors, partners and suppliers for best price and quality of product/ service.

TRADE & VISUAL MERCHANDISING

• Main POC for execution on all set-up, changeover, logistics management, vendor/ supplier’s liaison, and event management during the day of event. This execution involves close collaboration with regional merchandising team.

• Ahead planning and detail planning for in-store retailtainment, festival changeover, trade activation that requires manpower or out-of-the-norm staging/ tear down period.

• Responsible for timely forecasting all VM tools, both centrally and locally sourced, during the budget period, and following up monthly on all POs creation and invoicing with accurate expense tracking.

• Prepare, adapt, and finalize planograms in line with regional guidelines and business strategy within the given timeline.

• Responsible for the visual/video plan implementation, from vendor briefing to installation and invoicing.

• Regularly visit stores to control, improve, and provide feedback on all VM matters. Ensure monthly store and boutique pictures are lodged for safe-keeping to monitor counter maintenance, advance planning (if required), and capturing new VM changes.

CUSTOMER RELATIONSHIP MANAGEMENT

• Plan and implement CRM activities including communication through all channels (EDM, SMS, Print Materials).

• Work closely with the Regional CRM team to develop direct marketing activities and identify the right target audiences for year-long marketing campaigns incl. novelties and repush.

• Elevate, nurture and loyalize customers’ base with the existing Guerlain and You program creatively and effectively based on the CRM and product inventory available.

• To understand and develop proficiency in CRM data analysis using Salesforce and CRM BI.

REPORT / ANALYSIS

• Monitor key competitors’ activities, performances to provide valuable insights to regional and global teams.

• Monitor consumer insights and trends and share best practices.

• Provide monthly reports of business reviews and key marketing activities.

• Post-changeover report for review and update to relevant parties.

• Post-event report for every in-store or out-of-store events.

• Work hand-in-hand with intern for post-events’ insights, reviews and recommendation for future rollouts.