Social Media Specialist

MasterBrand is looking for a collaborative, creative professional skilled at growing brand voice throughout social media channels. The Social Media Specialist will report directly to the Social Media Manager and work closely with a team of digital marketing specialists as well as stakeholders throughout the business to build social communities, develop social content strategy, ideate and execute campaigns, and manage paid social programs.

Responsibilities:

• Maintain and nurture our existing social channels
• Drive channel strategy and thought leadership across social media channels
• Collaborate with Marketing leaders and the Digital Marketing specialists to build a robust social calendar and to develop and maintain clear brand voice
• Create engaging social content and leverage it to drive sales while building a social community; Integrate and amplify content across all marketing platforms
• Oversee both internal and external creative agencies
• Post content
• Develop, track, and review success metrics regularly to drive continuous optimization
• Leverage data and insights to make strategic decisions, updates and improvements to existing campaigns and processes; Optimize processes for greater scale
• Lead community management to engage, grow, and support our customer community
• Implement and optimize the current social strategy, reporting out weekly
• Be the advocate for social throughout the company.  Proactively educate stakeholders and lead competitive and social trend understanding for MasterBrand Cabinets.
• Establish a program to help maximize ongoing SEO – to include elements such as posting cadence, content development and keyword targeting
• Gather, write, review, and adapt marketing material for social media
• Select appropriate supporting imagery from image library to supplement social media posts
• Generate insight into community performance and provide recommendations for improvement - Use creative thinking and initiative to analyze site performance metrics and make recommendations on content, site design or features to improve effectiveness of web content and/or applications
• Monitor and engage in brand related online conversations
• Manage the execution of campaigns and tactics through cross-functional business and technical teams
• Ability and willingness to learn MasterBrand's go-to-market strategy and brands
• Willingness to understand brand objectives and translate them into strategic, creative digital approaches