Commercial Intelligence & Insights Manager

Main Tasks and Accountabilities: 

• Lead the Consumer, Business, and Shopper insights function for the PEM region, ensuring alignment with EMEA-wide objectives. 

• Transform Market Insights into strong strategic plans to unlock opportunities and maximize volume in the region 

• Make decisive strategic recommendations based on consumer insights to inform PEM’s brand strategy, marketing decisions, and business outcomes. 

• Manage a small team in delivering insights with agility, ensuring quick turnarounds and high impact across PEM markets. 

• Ensure all insights are actionable and relevant, helping teams seize opportunities quickly and effectively. 

• Influence key stakeholders across the PEM region and EMEA leadership by presenting compelling, data-driven insights that shape strategic decision-making. 

• Collaborate with the EMEA insights team to maintain consistency in methodologies and frameworks, ensuring PEM-specific insights contribute to regional goals. 

• Present key findings to PEM leadership, delivering persuasive, clear, and concise reports that guide strategic decisions. 

• Oversee the planning and execution of both qualitative and quantitative research projects, ensuring efficient and agile project management. 

• Monitor category and brand performance at retail, providing sharp, actionable insights to local teams (Sales, Finance, Marketing) and contributing to broader EMEA projects.