Senior Specialist, Brand Marketing Campaigns

McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966, since then McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 grands prix, the Le Mans 24 Hours at its first attempt and the Indianapolis 500 three times.

About Brand Marketing:

The Brand Marketing team is responsible for bringing McLaren Racing’s story to life. We translate strategy into campaigns and activations that build our brand, engage fans around and deliver impact for our partners.

We do this by creating integrated, multi-channel campaigns and bringing together cross-functional teams to ensure McLaren shows up consistently and with impact across every touchpoint.

About the role

The Senior Specialist, Brand Marketing will be responsible for supporting our Head of Brand Marketing to develop and deliver major brand marketing campaigns that drive brand growth, engage our fans and deliver on our critical business outcomes.

The successful candidate will work collaboratively with a multi-disciplinary team across McLaren Racing, ensuring campaigns are delivered efficiently and meet the strategic priorities for the brand.

Role Dimensions:

Campaign Execution & Project Management (~60%)

Concept Development & Campaign Planning (~30%)

Commercials, Partnerships & Licensing (~10%)

Principle Accountabilities

• Deliver key campaign moments in the marketing calendar, ensuring effectiveness and consistency across multiple race series.

• Support with the planning of annual marketing calendar and longer-term brand marketing strategy.

• Apply efficient project management principles: running project groups, governing project plans and ensuring delivery from cross-functional teams against agreed timelines.

• Build multi-channel campaign plans that have consideration for the full consumer journey and all consumer touchpoints.

• Develop exceptional creative briefs for the Brand Creative Studio to ensure full understanding of the brand’s objectives, and subsequent execution of industry-leading creative materials.

• Manage third-party agencies and production partners where required.