Product Marketing Specialist

Positioning & Messaging

• Translate product features into clear, compelling value propositions for healthcare audiences.

• Adapt messaging to different buyer personas and stages of the funnel.

Product Launch & GTM Support

• Support product launches, feature releases, and cross-product initiatives.

• Align product messaging to broader GTM strategy.

Sales & Customer Enablement

• Equip Sales, BDRs, and Customer Success with messaging, talking points, competitive insights, and enablement assets.

• Create one-pagers, pitch decks, battlecards, email sequences, and web copy.

Insights & Performance

• Gather customer insights and usage trends to inform messaging decisions.

• Partner with Demand Gen to ensure messaging consistency and evaluate campaign performance.

Cross-Functional Collaboration

• Consolidate inputs across teams into unified, user-focused content.

• Maintain consistency in product positioning and brand voice.