VIP CRM Manager

Come on board with Neo Group! Here's your chance to stir things up in the scene with us. We're not just expanding; we're revolutionising the entire game, mastering profitability with every new venture. But you know what truly fuels our drive? It's people like you. Join us as we embark on a journey to redefine gaming on a global scale.

Neo Group is on the lookout for a VIP CRM Manager to join our CRM Team in Minsk, Belarus.

What we want from you:

• Develop and manage the VIP branding strategy across all active markets;
• Plan and execute VIP promotional calendars in collaboration with CRM and VIP teams;
• Ensure all visual and written content is aligned with the brand identity and tailored to each local market;
• Coordinate branded content creation with the Design team for ongoing and special promotions;
• Collect and structure all ongoing CRM and Product communications;
• Create and maintain a communication map in Figma, displaying all touchpoints across channels (emails, banners, in-app messages, Snackbars, modals, etc.);
• Track and organize campaign status, progress, and ownership clearly for cross-team visibility.
• Review and evaluate incoming promotion or feature requests from the Product team;
• Analyze how new initiatives align with current gamification logic, campaign structures, and available resources;
• Gather and structure information about planned Product promotions to ensure timely campaign execution.
• Conduct competitor research and content evaluations;
• Review websites to assess UX, content clarity, and promotional messaging quality;
• Benchmark against industry practices to propose improvements.
• Work with cross-functional teams (CRM, VIP, Design, Product, Tech) to define project scopes and delegate tasks effectively;
• Ensure timely delivery of campaign assets and promotions;
• Identify bottlenecks in processes and suggest optimizations.
• Monitor performance of VIP promotions (engagement, conversion, retention);
• Adjust future campaigns based on insights and feedback;
• Provide regular updates to Head of CRM and VP of User Engagement.

Requirements

• At least 2 years of experience in a similar role (e.g., CRM Manager, VIP Promotions Manager, or equivalent);
• Proven track record of working with VIP clients;
• Proficiency in CRM systems (Optimove, FastTrack or similar) and analytics tools;
• Ability to create effective promotional mechanics and personalized offers;
• Strong understanding of client segmentation, loyalty programs, and retention metrics;
• High level of empathy and customer orientation;
• Ability to work in a fast-paced environment, multitask, and quickly adapt to changes;
• Creativity and analytical thinking;
• Proficiency in English at Upper-Intermediate level or higher;
• Competence in data tools (Excel, Tableau, Power BI).

Benefits

• Enjoy 3 health days to focus on your well-being.

• Take advantage of 25 paid calendar vacation days to explore, relax, and unwind.
• Get a $30 net per month sports compensation to stay active and healthy.
• Benefit from top-notch medical insurance for peace of mind.
• Indulge in a variety of snacks available in the office.
• Join us for exciting corporate events that foster team spirit and fun!