KEY ACCOUNT SPECIALIST ( Hotels, Leisure, Travel)

•    Management of large franchise groups

 Establish commercial and personnel relationships with the main large franchise groups within the Lodging, Casino, Leisure, and Travel segments, such as NH, Meliá, Orenes, Basic-Fit, Parques Reunidos, Port Aventura, Cinesa, Yelmo, Ozone, Ilusiona, Areas, Balearia, Transmediterránea, Iberia, Vueling, and AVE, to ensure the long-term success of Red Bull.

Implement core sales fundamentals (distribution, pricing, placements, promotions, etc.).

The goal is to be the #1 distributed energy drink across all segments and to lead the Fitness and Commuting occasions in Spain.

Be the captain of the Lodging segment by driving distribution and sales growth among top national and regional brands, with strong support from the field sales team.

Also in charge of the management of the main Travel wholesalers operating in the Ferries, Cruises, trains and airlines segment.

•    Prospecting work of new franchises groups

Prospect new groups of sales outlets to ensure the proper development of our brand at the point of sale.

Measure key sales fundamentals and adapt them to maximize growth potential.

Ensure the delivery of customer-tailored concepts that create win-win partnerships.

Identify new opportunities and build databases to map the real universe within these segments.

•  Collaborate closely with other KAMs, both from Red Bull and from our wholesale partners.

Ensure smooth coordination with Marketing and the On-Premise Trade Marketing Channel Manager to guarantee the correct implementation of company strategies within these segments.

Manage the budgets allocated to these franchise groups effectively.

Analyze and identify opportunities through UVE and the distributors operating within the aforementioned segments.

•   Ensure full alignment with field sales teams to guarantee consistent execution in the market.

Coordinate KPIs and follow-ups with Area Managers, comercial team to ensure proper visit tracking and follow-up of horizontal franchise agreements and implementations.

Coordinate with Field Marketing teams to verify proper execution and activations within vertical franchises.

•    Pricing

Manage optimal pricing according to the Key Account channel-specific pricing strategy.

Understand each account’s margin requirements.

Ensure that new agreements contribute to the profitability of the On-Premise department.