Head of Paid Media (Meta, TikTok & Google Ads)

Head of Paid Media (Meta, TikTok & Google Ads)

Job Overview

We’re hiring a Head of Paid Media for a leading UK-based performance marketing agency working with some of the most exciting hospitality, leisure, and experience-led brands in the world.

This is a senior leadership role for a strategic, people-first professional who thrives in fast-paced agency environments. You’ll oversee all paid media activity across Meta, TikTok, and Google Ads, lead a team of eight account managers, and act as a senior partner to clients — driving performance, shaping creative strategies, and ensuring smooth day-to-day operations.

If you're experienced in multi-platform paid media and passionate about people, performance, and high-impact results, this is your opportunity to shape the growth of a forward-thinking, remote-first agency.

Key Responsibilities

• Lead strategy, performance, and communication across all active paid media accounts.
• Oversee a team of 8 account managers, ensuring clarity, accountability, and high delivery standards.
• Join all client calls (bi-weekly) and maintain regular client check-ins.
• Be present in all client channels and email threads to provide strategic guidance and senior support.
• Troubleshoot underperforming campaigns and create clear action plans.
• Support with ad testing, optimisation, creative direction, and reporting structure.
• Ensure all client reporting is delivered weekly, is insight-led, and adds genuine value.
• Step into ad accounts when required (emergencies, escalations, or leave cover).
• Hold weekly 1:1 meetings with each account manager and lead a weekly performance team call.
• Collaborate closely with the Founder for leadership alignment and planning.

Requirements

Qualifications & Experience

• 5+ years’ hands-on experience managing paid media campaigns on Meta, TikTok, and Google Ads.
• Proven experience leading and developing high-performing teams in agency environments.
• Strategic mindset with the ability to connect performance data to actionable insight.
• Excellent written and verbal communication skills with client-facing experience.
• Ability to lead with clarity and confidence while remaining empathetic and human-first.
• Strong problem-solving ability with a calm, proactive approach in high-pressure situations.
• Highly organised and structured, with strong attention to detail.
• Comfortable using paid media platforms, reporting tools, and agency workflows.
• Access to a reliable laptop and stable internet connection is essential.