Paid Media Lead (Remote)

The Ideal Candidate

You treat every dollar like it matters — whether it's your own budget or someone else's. From fantasy sports teams to your 401(k), you love the feeling of watching numbers improve.

'What happens if we try this instead?' is your motto. You're always learning new tools and tricks because standing still feels boring. You explain complicated stuff in simple ways. When a friend asks 'what does that mean?' you don't use fancy words — you just make it make sense.

You can't turn off curiosity. 'Good enough' has never been enough for you, you're forever tinkering.

If you get excited by improving performance, finding efficiencies through automation, and being part of a team that helps Family Law Firms grow their business, you’ll feel right at home here.

POSITION SUMMARY

The Paid Media Manager at Rocket Clicks is a hands-on, strategic role responsible for the end-to-end management of multi-channel paid media campaigns for our Family Law Firm clients. You'll lead the execution and optimization of campaigns, ensuring they consistently drive measurable ROI and high-quality leads. This role reports to the Director of Paid Media and is central to the success of our Paid Media team and our clients' growth.

As a key member of the Paid Media team, you’ll oversee daily performance within ad platforms, collaborate with Account Managers to align strategies with client goals, and contribute to the overall success of the Paid Media discipline. You will balance strategic thinking with tactical execution, leveraging Rocket Clicks’ First Principles methodology and proven playbooks to deliver best-in-class campaign performance.

Key Responsibilities & Objectives

• Campaign Strategy & Execution
• • Develop and own strategic campaign roadmaps for each client, defining platform mix, targeting strategies, and a clear testing and optimization plan.
  • Execute and iterate on our proven industry-specific playbooks for Family Law, adapting them to individual client needs while upholding company best practices and First Principles.
  • Ideate, test, and evaluate experiments designed to improve client performance.
  • Proactively manage monthly ad spend for each client, ensuring budgets are not just spent but optimized to deliver maximum return on ad spend.
• Performance Management & Reporting
• • Analyze campaign performance data for monthly and quarterly reporting.
  • Monitor KPIs and proactively identify opportunities for improvement or risk mitigation.
  • Serve as the quality assurance lead for conversion tracking, ensuring data integrity and fast issue resolution.
  • Audit internal and prospect accounts to validate strategy and identify opportunities for growth.
• Collaboration & Communication
• • Partner with the Paid Media Director to translate client goals into actionable campaign plans.
  • Work with design and editing partners to ensure all creative assets are compelling, brand-aligned, and conversion-focused.
  • Delegate and document tasks within Agile sprint planning, ensuring efficiency and clarity for support team members.
  • Mentor junior specialists or supporting contributors, fostering development and knowledge sharing.
  • Contribute to continuous improvement of team documentation, SOPs, and cross-functional communication.
• Operational Excellence
• • Maintain accurate sprint planning documentation and delegate tasks effectively across team members.
  • Contribute to our internal operational efficiency by proactively identifying and implementing automation opportunities that streamline workflows, reporting, and campaign setup.
  • Identify and implement automation opportunities to streamline workflows and reporting.
  • Ensure campaigns are delivered on time, within scope, and at expected quality standards.

Success Metrics (KPIs)

• Campaign ROI / ROAS: Consistently meets or exceeds performance benchmarks.
• Budget Adherence: Campaigns maintain strong spend pacing and efficiency.
• Data Integrity: Conversion tracking and reporting remain accurate and reliable.
• Operational Efficiency: Tasks are prioritized and executed effectively within sprint planning

What It Takes To Succeed In This Role

To thrive as a Paid Media Manager at Rocket Clicks, you’ll bring a strong mix of strategic thinking, platform expertise, and people leadership. The core competencies we’re looking for include:

• Analytical & Data-Driven: Skilled at interpreting data to guide optimization and storytelling.
• Platform Expertise: Deep understanding of Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, and programmatic platforms like StackAdapt or Simpli.fi.
• Strategic Thinking: Able to connect campaign performance with client business outcomes.
• Proactive & Accountable: Anticipates challenges, owns results, and continuously seeks improvement.
• Clear Communication: Able to translate performance metrics into clear, actionable insights.

Education

• Bachelor’s degree or equivalent professional experience.
• 5+ years of professional experience in digital marketing; 3+ years specialized in paid media management.

Experience

• Prior experience working within an agency or professional services environment.
• Prior experience leading or mentoring contributors in an agency or team environment.
• Demonstrated success managing monthly ad spend exceeding $100,000 across multiple accounts.
• Technical excellence across all relevant paid media platforms/channels.
• Experience supporting local lead generation-focused clients preferred, especially within competitive verticals like Family Law.

Benefits

• Unlimited PTO & Sick Leave
• Medical Insurance (including FSA & HSA Options)
• Dental Insurance
• Vision Insurance
• 401(k) (with a company match)
• Life Insurance
• Long-term Disability
• Short-term Disability

Schedule: Monday to Friday 8-5 CST

Work Location: Remote-US