Paid Social Specialist II

As a Paid Social Specialist II, you will support the execution of the paid social programs for RRD clients. This involves strong channel knowledge in Meta (Facebook & Instagram) Ads and Pinterest Ads. You will work on campaign execution from end-to-end, including setting up campaigns, optimizing and managing pacing, and reporting on campaign performance to clients on a regular basis.  In this position, you will juggle multiple projects and should be driven, detail-oriented, amicable, a strong collaborator and hungry to do great work and be prepared to continue learning new features of social media advertising.

Key Duties & Responsibilities

• Work on paid social campaign execution from end-to-end, including campaign setup and structure, tracking implementation, optimization and in-market management, and post-campaign reporting

• Monitor, track and evaluate campaign performance analytics, develop reports and recommendations for future campaigns

• Ensure accuracy of campaign set up and weekly optimizations

• Collaborate closely with our internal teams to assess and improve advertising performance

• Recommend and monitor paid media budgets for new and existing campaigns to ensure tracking to goals

• Identify opportunities for creating or optimizing paid social programs for clients and effectively communicate these to clients and internal teams

• Work with our internal platforms to develop target audience data-sets for use within campaigns

• Stay up-to-date on all things paid social, including the latest trends and updates within the social platforms especially Meta & Pinterest

• Develop educational content to support spread the knowledge on social platforms throughout the team