Sr. B2C Web Content Creator

Sandisk is extending our customer-first mindset to our digital platform, with a mission to be the destination of choice for customers to learn about our products and enable confident buying decisions. To help us on this journey, we are looking to hire an experienced Sr. B2C Web Content Creator to join our web strategy team.

The Sr. B2C Web Content Creator will take the lead in the development and management of the editorial calendar and execution of our web content that supports our growth objectives.

The ideal candidate will have a deep understanding of digital journey, SEO best practices and good storytelling for the web with the ability to activate consistent and compelling content across web properties and our digital channels.

As a leading member of the web strategy team, you will work cross-functionally with product, creative, campaigns, web development, and analytics teams to address content gaps and ensure content is measured and optimized for customer engagement and conversion.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Manage and build a content strategy for priority products, solutions, and use cases
• Understand nuanced positioning across the key products within each category and use case and craft compelling content from the consumer's point of view
• Own an editorial calendar and align with consumer marketing and SEO on content themes, timelines, goals, and KPIs
• Work closely with subject matter experts on crafting content that connects with our audiences
• Regularly audit and conduct editorial reviews of existing content
• Report results on content performance and ROI back to cross-functional teams and make optimization recommendations 
• Stay relevant with up-to-date strategies around AI, video, and influencers