Senior Brand Manager

Sandisk is looking for a Senior Brand Manager, Global Consumer Solutions. As a Senior Brand Manager at Sandisk, you will lead strategy and execution for consumer segments, driving growth and differentiation in a competitive market. You will lead cross-functional initiatives that shape how our products are perceived and experienced by customers. This role requires a strategic mindset, strong executional skills, and a passion for consumer behavior and brand storytelling.

This role is critical in driving awareness of our storage solutions – including SSDs, USBs and memory cards across global markets.

This role bridges brand management with product marketing, ensuring that our consumer technology offerings are positioned effectively and resonate with target audiences - both tech-savvy and everyday users - across global markets.

Essential Duties and Responsibilities: 

Portfolio and Product

• Develop and execute strategies for consumer segments that align with company goals and market dynamics.
• Define and infuse brand architecture, positioning, and identity into consumer segment portfolios.
• Champion the voice of the customer and ensure brand consistency across all touch points.

Market Analysis & Insights

• Collaborate with the research team to conduct deep market research and competitive analysis to identify trends, opportunities, and consumer needs.
• Translate insights into actionable strategies that inform product development, messaging, and campaign planning.

Product Positioning & Messaging

• Partner with Product Managers to define product value propositions and translate technical features into compelling consumer benefits.
• Develop messaging frameworks and creative briefs to support the development of integrated marketing campaigns.
• Ensure messaging consistency across digital, retail, packaging, and experiential channels.

Marketing Campaign Development & Execution

• Collaborate with Creative Directors and Brand Marketing to develop integrated campaigns that drive awareness and conversion.
• Oversee campaign execution, ensuring timelines, budgets, and KPIs are met.
• Measure campaign effectiveness and report on ROI and brand health metrics.
• Develop the strategies for launching the product and driving its adoption.
• Working with the Global Campaign function, internal creative resources and external agency teams, own the creation of global marketing toolkits including messaging guides, campaigns and assets for new product introductions.

Sales Enablement & Go-to-Market

• Create sales enablement tools including product one-pagers, training decks, and competitive battlecards.
• Support product launches with coordinated go-to-market plans and internal communications.
• Monitor performance and optimize strategies based on feedback and analytics.

Cross-Functional Collaboration

• Lead cross-functional team alignment, including with Product, Creative, PR, Digital, and Sales to align on brand strategy and execution.
• Act as a strategic partner to regional marketing teams to localize brand efforts and ensure global consistency.