Vice President, Behavioral Methodology

Are you a visionary research leader ready to redefine how the world understands audiences? Nielsen is seeking a transformational and data-driven VP to spearhead the research efforts that power our industry-leading audience measurement panels. This isn't just about research or methodology; it's about igniting innovation and ensuring the accuracy and representation that underpins media and advertising decisions. 

You'll be a strategic force behind our research teams, challenging the status quo and implementing innovative, future-forward, cost-effective methodologies as we revolutionize our panels and surveys for the modern age. If you thrive on implementing cutting-edge data collection methods in a fast-paced, evolving environment, this is your opportunity to make a massive impact.

• Pioneer Research Design: Design and oversee methodologies that ensure our panels and surveys are accurate, representative, and future-proof across diverse geographies.
• Bridge Innovation & Execution: Collaborate intensely with Product, Technology, and Operations teams, bringing innovative data collection methods from concept to reality. Seamlessly test and deploy next-generation data collection across multiple modes.
• Shape the Future of Panel Measurement: Actively monitor and contribute to the evolution of measurement standards, privacy regulations, and audience behavior trends, positioning Nielsen at the forefront.
• Cultivate Excellence: Build and nurture a research team, instilling a shared passion for intellectual curiosity, methodological rigor, and tangible business impact.
• Optimize for Impact: Strategically evaluate investments across various cost components, ensuring optimal balance between measurement precision and cost efficiency.