Campaign Manager - Performance Marketing

As an ABM Campaign Manager at Vention…

You will own the full 360° planning, execution, optimization, and measurement of all paid activities. This includes multi-channel orchestration across LinkedIn, Google, programmatic, paid social, YouTube, retargeting, and mid-funnel nurture. You will lead end-to-end funnel activation (TOFU → MOFU → BOFU), drive predictable pipeline generation, and optimize channel performance across regions, industries, and product lines. This role is deeply analytical, hands-on, and essential to accelerating Vention’s acquisition engine across the entire customer journey.

What You'll Do:

Paid Media Strategy & Planning

• Build and execute multi-channel paid media strategies across LinkedIn, Google, Programmatic, YouTube, and Paid Social.
• Develop full-funnel plans for Apps and Platform, aligned with quarterly pipeline goals.
• Define targeting strategies using ICPs, custom lists, industries, and regional segmentation.
• Prioritize channels and investment per region (North America vs EMEA).
• Manage always-on engines (retargeting, industry targeting, mid-funnel nurture).

Campaign Management & Optimization

• Set up, QA, launch, and optimize campaigns end-to-end.
• Continuously refine bids, audiences, messaging, placements, and device strategy.
• Build structured A/B and multivariate testing roadmaps (creative, segment, landing page, angle).
• Ensure landing pages, UTMs, and tracking are properly implemented and conversion-friendly.
• Manage pacing, budget allocation, and daily/weekly performance adjustments.

Channel & Cross-Functional Collaboration

• Collaborate with Product Marketing for messaging, creative direction, and industry positioning.
• Work closely with the BDR team to ensure accurate routing and strong follow-up sequences.
• Partner with Growth to access dashboards and extract insights to guide optimization.
• Align with SEO/CRO and Web teams to improve page performance and reduce friction.
• Support regional teams by tailoring angles for UK, France, Germany, U.S.A and Canada.

Measurement, Reporting & Insights

• Own reporting for CPA, CPL, pipeline generated, and ROI by channel.
• Present insights and recommendations to Quarterly Business Review
• Maintain impeccable tracking and channel data quality.
• Drive continuous improvement in mid-funnel efficiency and lead quality.