Director of Growth Marketing & Web

Wowza powers mission-critical video streaming for everything from live sports and global media to public safety, defense, and smart cities. We're entering an ambitious growth phase, turning a high-authority web presence into a performance-driven growth engine directly tied to pipeline and revenue. 

As our Director of Growth Marketing & Web, you'll architect and execute the systems, insights, and experiments that expand our reach and accelerate conversion. This is a high-visibility, high-impact role with direct ownership of how the company grows. 

It's the ideal opportunity for a senior operator who wants to shape the company's digital footprint at scale - building, testing, and optimizing the experience that drives every prospect interaction at a company trusted by NASA, Sony, and thousands of global innovators. 

What You'll Do 

Build and Optimize the Growth Infrastructure 

• Own HubSpot setup, automation, and lifecycle tracking; connect marketing to pipeline. 

• Partner with the analytics lead to design reporting frameworks and executive dashboards that clearly show traffic, conversion, and revenue impact. 

• Define data governance, tagging, and attribution standards across all marketing systems. 

Own Website Performance and Experience 

• Treat the website as the company's most powerful growth channel and strategic asset. 

• Lead ongoing optimization across architecture, content, UX, and performance. 

• Manage developers and agencies to deliver fast, scalable, and high-converting experiences. 

• Translate product launches and messaging into pages that drive measurable engagement and pipeline. 

• Establish a disciplined CRO and experimentation program (A/B, multivariate, personalization, UX flow optimization). 

Drive Sustainable Traffic Growth 

• Lead comprehensive SEO and content performance programs, including site structure, internal linking, schema, localization, and Core Web Vitals. 

• Create repeatable workflows for keyword expansion, content optimization, and technical site health. 

• Identify and test new inbound growth levers, from retargeting to intent-based campaigns. 

• Build compounding organic growth that turns visibility into qualified pipeline. 

• Develop account-based strategies for target verticals (media, public sector, smart cities). 

Enable Clarity and Accountability 

• Publish a quarterly growth roadmap and learning agenda. 

• Partner with leadership on forecasting and growth planning. 

• Own the growth scorecard and present results at the executive level. 

What You Bring 

• 8–12 years in growth, web, or digital marketing roles within B2B SaaS. 

• Proven record of driving large-scale organic traffic and conversion gains through SEO + CRO. 

• Deep fluency in HubSpot, GA4, GTM, CMS platforms (WordPress/Webflow), and experimentation tools (Optimizely, VWO, Mutiny). 

• Experience managing developers, agencies, and cross-functional stakeholders. 

• Strategic thinker with a hands-on, analytical, and systems-driven approach. 

Nice to Have 

• Experience with AI-powered systems (Clay, Mutiny) for personalization or enrichment. 

• Familiarity with data enrichment and intent tools (ZoomInfo, Clearbit, 6sense). 

• Understanding of ABM and account-level segmentation. 

• Background in developer-first or infrastructure products a strong plus. 

• Experience with developer-first GTM or technical product marketing. 

Why You'll Love It Here 

• You'll own the company's digital growth engine - impacting every visit, search, and conversion. 

• You'll have a dedicated analytics partner, enabling focus on experimentation, optimization, and scaling what works. 

• You'll have direct visibility to the CEO and board, influencing how Wowza scales from $40M → $100M+. 

• You'll get to build fast, learn fast, and see tangible revenue impact from your work. 

Benefits

Benefits & Perks

• Competitive base salary: $165,000 – $180,000
• Bonus Eligible
• Generous Paid Time Off
• Medical, Dental, and Vision insurance (effective Day 1)
• 401(k) with strong company match
• Dependent Care FSA
• Employer-paid Life Insurance and AD&D
• Voluntary Life Insurance (Employee/Spouse/Child)
• Paid Parental Leave
• Short-Term and Long-Term Disability
• Training & Development opportunities
• Employee Assistance Program (EAP)

Who We Are

Wowza Media Systems is a Colorado-based global leader in video streaming software. Our technology powers live and on-demand video delivery for education, healthcare, enterprise, gaming, government, and more—reaching customers in over 100 countries. Backed by Clearhaven Partners, we continue to grow by pushing innovation in scalable, low-latency video streaming.

Why Join Wowza?

At Wowza, you’ll be part of a fast-paced, mission-driven team working on solutions that power critical real-world applications—from live-streaming graduations to helping parents monitor NICU care. We encourage ownership, collaboration, and innovation while providing a supportive, global team environment.