Digital Marketing Manager
Job Overview
About the Role
First, you will complete us. Not just in number, but in terms of skills, creative ideas and project implementation. No, you will not do them all alone. This is precisely why we are a team; we help, support and enjoy success together.
Ideal candidate:
A digital professional skilled in using digital media tools to aid setting KPIs, planning, launching, reporting, testing, optimizing, evaluating and presenting performance results. In this role, you will have the opportunity to develop and deliver digital marketing campaigns and to create growth for our business and yourself.
Here are some job responsibilities:
Build, track and optimize our digital marketing strategy across online channels
Analyze user behavior, conversion data, customer journey and optimize the conversion rates across the digital funnels
Manage digital media budgets; optimize the media prices and performance against the target KPIs
Work with product, sales and other teams within the business to create impactful digital campaigns
Collaborate with PPC, SEO agencies and affiliates to implement digital media campaigns, from the beginning until completion
Provide clear reports and analysis on performance across digital channels and segmentation to better advice on-going strategy for each traffic source (PPC, organic, direct, affiliate)
Take responsibility, work independently, as well as collaboratively or cooperatively with our teams
Knowledge:
Strong understanding of digital marketing communication and performance strategies
Knowledge of the digital marketing channels and platforms - Affiliate Marketing platforms, SEO, CRO, UX, Google Analytics and extensively Google & Facebook Ads.
Experience domain - HTML / CCS knowledge for customized actions for small websites
Fluency in English, written and conversational, ability to attend business meetings and deliver presentations.
Abilities:
Persuasion
Good communicator
Creativity
Courage
Strategic thinking
Very good organizational skills
Planning and organization, with the ability to manage multiple tasks simultaneously.
English - advanced level
Skills:
Digital Marketing Strategy
PPC campaign performance
Display Advertising
Affiliate Marketing
SEO,CRO,UX
Analytics, reporting, data driven
Experience - at least 5 years in digital marketing area
What We Offer
Medical subscription with Regina Maria or Medicover
Meal ticket card (30 lei per ticket)
Hybrid work system
21 vacation days plus 4 additional well-being days
Extra days off for seniority and your birthday
Financial benefits for special events
Access to Bookster
Discounts with various partners (Orange, Samsung, dental clinics, banks)
A modern and friendly office in the city center, near Tineretului Park
Personal and Professional Development Programs:
Induction Program: 3 months of role-based learning, applied training, and Buddy support for onboarding
Mentoring Program: Development sessions with professionals in various areas of expertise
Training Opportunities: Courses through Provident Academy, technical trainings, talent growth, and succession programs
Wellbeing Program: Networking and social events