Head of Customer Value Management & Commercial Analytics (m/f/d)
Job Overview
About the Role
We are looking for a highly analytical and commercially minded Head of Customer Value Management & Commercial Analytics to lead our customer lifecycle, value growth, and commercial insights functions. This is a key strategic role responsible for driving customer activation, retention, engagement, and monetisation across our core markets, with a primary focus on Germany—our largest and most dynamic customer base.
You will combine deep quantitative expertise with strong commercial understanding to shape our customer value strategy, deliver actionable insights, and optimise lifecycle performance end‑to‑end.
What You Will Do
Customer Value Management
Own the full CVM strategy, including activation, retention, cross‑sell, upsell, and lifecycle optimisation
Develop and execute personalised customer journeys and targeted communication plans
Increase customer engagement through data‑driven segmentation and behaviour‑based campaigns
Drive monthly and quarterly commercial KPIs (activation, ARPU, churn, portfolio growth)
Commercial Analytics
Lead all commercial analytics, including LTV modelling, pricing insights, forecasting, and performance analysis
Build and maintain advanced analytical models that support decision‑making
Partner with Product, Marketing, and Data teams to identify customer opportunities and gaps
Translate complex data into clear commercial recommendations
Leadership & Collaboration
Lead a team of analysts and CVM specialists
Work closely with senior stakeholders to define commercial priorities
Ensure excellence in reporting, measurement, and experimentation (A/B testing, ML‑driven targeting)
What We Are Looking For
Strong quantitative background (statistics, mathematics, data science, econometrics, engineering, or similar)
Experience in CVM, commercial analytics, lifecycle management, or growth
Proven track record in LTV modelling, segmentation, forecasting, churn/retention strategies
Ability to convert data into actionable commercial decisions
Experience leading teams and influencing senior stakeholders
Fluent in English and German is an advantage
Location: We operate out of Berlin, but applications from all regions of Germany are encouraged.