Junior Account Executive- Fashion
Full TimeJob Overview
Purple are actively seeking a bright, enthusiastic and entrepreneurial Account Executive to join it’s growing Fashion division in the agency’s London office. The right candidate must have a genuine passion for managing ongoing communications on behalf of high-profile Fashion clients and using initiative in order to achieve exceptional results. Must be organized, driven and creative. Strong written communication skills and an established understanding of public relations are essential.
Key Responsibilities
- Day to day client contact and manage client updates
- Facilitate the smooth running of the day to day function of each account team
- Support your line managers with PR campaigns for diverse clients from conception to completion
- Brainstorm creative ideas and generate publicity strategies to enhance PR campaigns, going beyond the role of the press office
- Generate media placement in appropriate titles
- Maintain regular day-to-day contact and close relationships with key press
- Organise and support launch events for media and influencers
- Be a brand champion for your clients and build strong relationships with them
- Analyse coverage across online, offline and blogs, and leverage added value from all PR activity
- Conduct research on both brands, products and industry to support the development of client plans and new business proposals
- Manage the Interns to help support the requirements for the team
Skills, Knowledge and Expertise
- 2-3 years of Fashion PR experience, ideally within an agency scope
- Familiarity with the organization of press reports and press clips.
- Demonstrate solid understanding of and ongoing interest in media relations and Fashion focused strategy.
- Able to identify communication opportunities through a pro-active approach.
- Ability to work in a fast-paced environment, meeting tight deadlines. Excellent prioritizing and time management.
- Discreet, professional and articulate, with excellent communication skills.
- Extremely well-organized, methodical and efficient, with strong initiative.
- Strong writing skills.
- Computer skills including Outlook, Excel, PowerPoint