Communication Expert
Job Overview
Our client is seeking a hands-on Communication Channels Expert to manage and optimize Telegram, push notifications, and additional messaging channels across the player lifecycle. This role sits within the CRM Operations team and focuses on execution, technical setup, automation flows, and continuous optimization of communication channels that support acquisition, engagement, and retention.
The ideal candidate demonstrates strong operational thinking combined with technical curiosity, has a solid understanding of messaging ecosystems, and collaborates effectively with CRM, Product, and Development teams.
Key Responsibilities
Telegram Operations & Channel Management
Configure and manage Telegram channels, bots, and broadcast flows
Maintain channel structure, permissions, content delivery, and operational stability
Monitor performance metrics such as engagement, click-through rates, and channel growth
Technical Execution
Implement messaging flows using CRM tools and automation platforms
Support bot setup, integrations, tracking links, and trigger-based communications
Collaborate with developers on APIs, consent flows, token handling, and technical troubleshooting
Campaign Execution
Execute daily and lifecycle communications in alignment with CRM planning
Support LiveOps activities, promotional campaigns, and community engagement initiatives
Ensure accurate segmentation, targeting, and adherence to communication limits
Optimization & Reporting
Track channel performance and identify opportunities for improvement
Assist with A/B testing of messaging formats, timing, and delivery logic
Maintain documentation of workflows, triggers, and operational processes
Requirements
Experience
Minimum of 2 years’ experience in CRM operations, messaging platforms, or digital communications
Hands-on experience with Telegram, bots, and similar messaging ecosystems
Experience in gaming, technology, or high-volume digital environments is considered an advantage
Technical Skills
Understanding of automation tools, triggers, and segmentation logic
Comfortable working with links, tracking parameters, and integrations
Basic knowledge of APIs, tokens, or SDK workflows is a plus
Soft Skills
Highly organized with a strong focus on execution
Detail-oriented with a problem-solving mindset
Proactive communicator who collaborates effectively across teams
Comfortable working in a fast-paced, dynamic environment with shifting priorities
Nice to Have
Experience with CRM platforms such as Smartico or similar tools
Knowledge of push, email, or multi-channel communication strategies
Familiarity with analytics dashboards and performance reporting tools