Retention & Content Manager – Senior
Job Overview
Overview:
SOFTSWISS continues to expand the team and is looking for a Senior Retention & Content Manager. You’ll work in our Setup Team, contributing to our continued growth and innovation in the Casino Platform.
About Product:
With our strong technical team, SOFTSWISS has created a secure iGaming platform that ensures the highest quality of service to clients worldwide. Through constant innovation, the iGaming Platform Team strives to maintain its competitive edge through state-of-the-art technology, providing clients with an unparalleled experience at any given time.
Purpose of the role:
We’re looking for a proactive and experienced Senior Retention & Content Manager to lead our retention operations, improve workflows, and ensure our website and communications are always clear, structured, and up to date.
Key responsibilities:
Lead and optimize retention campaigns in Customer.io (email, SMS, push, in-app).
Manage bonuses, tournaments, and promotions through the back office. Improve processes, reduce time-to-market, and suggest better ways of working.
Own the website content structure—clarity, consistency, accuracy, and updates.
Coordinate daily tasks with product, design, copywriters, and tech teams.
Analyze campaign results and recommend actionable improvements.
Handle several projects at the same time while keeping high quality.
Provide guidance and support to junior team members.
Required Experience:
3+ years of experience in iGaming (CRM, retention, or lifecycle marketing).
Strong hands-on experience with Customer.io.
Solid knowledge of bonus types (free spins, reloads, cashbacks, etc.).
Experience managing website content and basic HTML.
Strong organizational, analytical and problem-solving skills.
Leadership mindset and confidence in managing tasks and people.
English at least B1–B2 level
Russian is a strong advantage.
Our Benefits:
Full-time remote work opportunities and flexible working hours
Private insurance
Additional 1 Day Off per calendar year
Sports program compensation
Comprehensive Mental Health Programme
Free online English lessons with a native speaker
Generous referral program
Training, internal workshops, and participation in international professional conferences and corporate events.
Learn more about our hiring process here – what to expect, how to prepare, and what makes SOFTSWISS different.