Trade Marketing Associate

What you would be expected to do:

• Work closely with the sales team to align trade marketing activities/campaigns.
• Take the steering role in the activity planning process, clarifying trade activity goals, activities, and schedules.
• Provide market, in-trade, and industry insights into the brand processes.
• Ensure synchronization of the trade activities with the overall brand plan. 
• Planning and execution for new product and service launches.
• Conduct regular trade visits for research and to assess activations and launches in key markets.
• Pre & post-marketing campaign evaluation through estimated ROI and market feedback as well as market data readings when applicable.
• Assess success & prepare closing reports for all campaigns and launches.
• Track monthly industry activities & generate monthly industry reports.

• Work closely with the procurement team to requisition for branding materials, POSM, merchandise, and other resources required for visibility drives across the country.
• Management of all local council requirements related to visibility.
• Carry out audits as per market itineraries to evaluate the execution of trade visibility as per required standards.
• Manage appointed agencies & train them on visibility guidelines and a picture of success.
• Take the steering role in the development & deployment of all marketing materials.
• Furnish the input needed for budgeting for visibility and any other BTL materials.

• Ensure store location is at a vantage point and within Sun King standards.
• Supervise and coordinate with suppliers to ensure timely execution of store branding as per signed-off artwork, and set standards and Turnaround timelines.
• Carry out regular checks to ensure all Sun King stores are neat, maintained well and do not have clutter.

• Develop and manage close relationships with agencies and suppliers.
• Drive cost productivity in procurement.
• Manage agencies in the implementation, execution and evaluation of marketing campaigns.
• Work closely with finance to show activity cost forecasts for proper financial planning and efficient achievements.

You might be a strong candidate if you:

• Hold a bachelor's degree in Marketing, Sales, Business Administration or a related field from a recognized institution.
• Possess at least 3 years of experience in trade marketing, preferably within the FMCG, retail, or consumer goods sectors.
• Have a strong comprehension of trade marketing, sales strategies, consumer behaviour and Are experienced in developing and executing trade marketing plans and campaigns
• Demonstrate excellent people relations and communication skills, with strong negotiation, influencing, and presentation abilities.
• Have willingness to travel as required to meet with clients, visit retail locations, and attend industry events.
• Are proficient in evaluating market trends, sales data, and activities, can interpret data and generate insights to improve marketing strategies.
• Have the ability to communicate with fluency in both written and spoken English.