Conversion Optimization Specialist (6-month contract)
Fixed Term Contract $76,000 - $114,000 / yearJob Overview
The Conversion Optimization Specialist is a key member of the Performance Marketing team, reporting directly to the Senior Website & CRO Manager.
You’ll collaborate across Marketing, Sales, Product, and Web Development to accelerate our optimization lifecycle—assisting with experimentation, insights, and iteration. If you’re both a strategic thinker and a hands-on problem solver, this role offers the dynamic challenge you’ve been looking for.
As a Conversion Optimization Specialist, you will:
- Assist with experimentation: Facilitate and execute A/B, redirect, multivariate, and personalization experiments across web and in-app to improve user experience and business performance.
- Optimize paid media funnels: Work closely with the Paid Media team to plan, build, and maintain conversion rate-optimized landing pages, while supporting ongoing experimentation to optimize campaign results.
- Build structured roadmaps: Partner with the Performance Marketing team and other departments to help develop and maintain a quarterly roadmap and reporting framework for landing page optimization. Assist with web request intake, track project updates, and help ensure smooth communication and organization within the Web team.
- Provide actionable insights: Collaborate with stakeholders to support reporting and insights, including:
- Pre-test research & analysis to validate assumptions and establish baselines.
- Experiment performance reviews to summarize results and recommend next steps.
- Customer journey tracking to highlight friction points and opportunities.
- Web analytics reporting on traffic sources, engagement, and conversions.
- Funnel health monitoring to identify drop-offs and recommend optimizations.
- Collaborate on UX enhancements: Partner with the Senior Web Designer and Web Developer to support projects that enhance user experience, applying information architecture principles, user journey mapping, and design best practices.
- Influence multi-channel strategies: Contribute insights that inform creative, content, and technical teams, supporting cross-channel strategies and validating executions through real-time experimentation.
- Foster operational excellence: Support the development of scalable processes to share best practices across teams, departments, and business units.
What You'll Bring
- Bachelor’s degree in Marketing, Computer Science, Business Administration, or equivalent experience.
- 3+ years of experience in conversion optimization, digital marketing, UX, or related fields (B2B and/or Saas experience preferred)
- Agency or multi-project experience is an asset.
- Agile + Product Led experience is a plus.
- Strong analytical skills with proficiency in Excel (pivot tables, data cleaning, reporting).
- Comfortable with Google Analytics, Google Tag Manager, Search Console, and other related tools. Familiarity with Segment, Snowflake, Mixpanel and Metabase preferred
- Experience with configuring A/B testing platforms (especially Growthbook)
- Familiarity with project + backlog management + prioritization (Experience with ClickUp is an asset)
- Knowledge of headless CMS platforms such as Contentful
- Basic understanding of HTML, CSS, and JavaScript.
- Proven ability to collaborate effectively with designers, developers, and writers.
- Strong understanding of paid advertising, landing page creation, execution and testing
- Demonstrated ability and keen interest in using AI for workflow support, as well as analysis and reporting processes, automation and documentation.