Associate Media Director
Full Time $80,000 - $90,000 / yearJob Overview
đ Join Our Global Team
Gravity Global is the worldâs most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.
Gravity Global is the worldâs most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.
With 14 wholly owned offices across the US, Europe and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation thatâs shaping the future of marketing.
At Gravity Global, we believe our people are our greatest strength. Weâre a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission â to deliver exceptional work that makes an impact. Weâre growing fast â across continents and disciplines â and weâre looking for passionate individuals who want to make a difference: for our clients, our teams, and the world around
About the role
At Gravity Global, we believe our people are our greatest strength. Weâre a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission â to deliver exceptional work that makes an impact. Weâre growing fast â across continents and disciplines â and weâre looking for passionate individuals who want to make a difference: for our clients, our teams, and the world around us.
Weâre searching for a Digital Associate Media Director to lead strategic, audience-first paid media initiatives across digital channels for enterprise B2B clients. This role plays a key part in our Media Planning and Activation team, responsible for delivering innovative, data-driven media strategies, building strong client and vendor partnerships, and driving performance through insight-led campaign planning and optimization.
At Gravity Global, we believe our people are our greatest strength. Weâre a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission â to deliver exceptional work that makes an impact. Weâre growing fast â across continents and disciplines â and weâre looking for passionate individuals who want to make a difference: for our clients, our teams, and the world around us.
Weâre searching for a Digital Associate Media Director to lead strategic, audience-first paid media initiatives across digital channels for enterprise B2B clients. This role plays a key part in our Media Planning and Activation team, responsible for delivering innovative, data-driven media strategies, building strong client and vendor partnerships, and driving performance through insight-led campaign planning and optimization.
Key Responsibilities
- In partnership with your Group Media Director and planning team members, you will lead the digital media planning process in support of enterprise clientâs global initiatives
- Prepare and present digital media plans, including objective alignment, audience research, rationale, performance benchmark setting and the new thinking to elevate client campaign performance
- Evaluate and align key endemic publications and the premium and experiential placements most aligned with the campaign and business objectives within your media plans
- Work with the Gravity Media Activation team to ensure digital media tactics are executed per the strategic and technical requirements of the media plan
- Lead the execution of digital media plans, including preparation of media budgets, campaign timelines, media vendor insertions, and supporting materials
- Monitor non-biddable media buys during the negotiation process and check final buys for adherence to client-approved media plans
- Assist the Media Finance group in reconciling budgets with actualized expenditures
- Review âproof of media performanceâ reports generated by the Media Activation Team in early campaign phases to ensure alignment with campaign goals, performance targets and projections
- Skilled at reviewing data, identifying key takeaways, and clearly articulating the âso what.â
- Monitor daily pacing and performance of paid media campaigns with Media Activation Team, collaborating on high-level optimizations against campaign goals
- Build executive-level media performance decks on a quarterly and half year basis to include data-informed insights and recommendations to optimize and amplify paid media performance in continued and new paid media initiatives
Skills, Knowledge and Expertise
- 5-7 years of media planning experience; mix of media planning, activation, and analysis skills strongly preferred
(experience on client or agency side with tech firm a plus) - 1-3 years of experience in managing media team members and their growth
- Exceptional verbal and written communication skills
- An understanding of all digital marketing communication media types (offline/omnichannel experience a plus)
- Strong leadership skills and the ability to become an âinfluential consultantâ to B2B, enterprise-sized clients
- Ability to link business and marketing goals with strategic media executions
- Well-versed in knowledge and strategic application of key software platforms, including media research and data analysis tools
- Strong knowledge and experience with tools and platforms such as: Google Ads, Bing Ads, LinkedIn Ads, Meta Ads, The Trade Desk DSP, Google and/or Adobe Analytics, Google Analytics, comparative reporting, Excel/Google Sheets, PowerPoint/Google Slides, etc. (Tableau a plus).
- Proficiency in media terminology, concepts, media math, calculations, KPI development, and third-party research tools
Platform Requirements:
Ad channels:
- Google Ads
- Bing/MS Ads
- LinkedIn Ads
- Meta Ads
- Programmatic Display/Video
- Reddit Ads
- TikTok Ads
- X Ads
Reporting (strong data management skills needed)
- Excel/Google Sheets (necessary)
- PowerPoint (necessary)
- Google GA4 (necessary)
- PowerBI (good to have)
- Looker Studio (good to have)
- Domo (good to have)
- Adobe Analytics (preferred)
- Tableau (preferred)