Senior Digital Media Planner
Full Time $65,000 - $70,000 / yearJob Overview
🌍 Join Our Global Team
Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.
With 14 wholly owned offices across the US, Europe and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation that’s shaping the future of marketing.
At Gravity Global, we believe our people are our greatest strength. We’re a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission – to deliver exceptional work that makes an impact. We’re growing fast – across continents and disciplines – and we’re looking for passionate individuals who want to make a difference: for our clients, our teams, and the world around us.
About the role
We’re searching for a Senior Digital Media Planner to develop and execute innovative, data-driven media strategies that deliver measurable results for clients. This role plays a key part in our media team, responsible for driving strategic planning across digital channels, optimizing performance through data insights, and collaborating with cross-functional teams to deliver best-in-class campaigns.
Key Responsibilities
- Lead the development of integrated digital media strategies across paid search, paid social, display, programmatic, video, and emerging channels.
- Collaborate with client services, strategy, and creative teams to align media plans with broader campaign objectives.
- Oversee campaign execution, optimization, and reporting to ensure client KPIs are met or exceeded.
- Present media recommendations, rationale, and performance updates directly to clients.
- Conduct audience research, competitive analysis, and media landscape reviews to inform planning.
- Manage vendor/partner relationships and stay ahead of digital media trends, technologies, and best practices.
- Mentor and support junior media team members in campaign execution and professional growth.
- Contribute to new business pitches and agency thought leadership in digital media.
Skills, Knowledge and Expertise
- 4–6+ years of experience in digital media planning and buying within an agency environment.
- Experience on both B2B and B2C clients
- Proven expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic DSPs (e.g., DV360, The Trade Desk).
- Understanding of digital analytics platforms (Google Analytics, campaign tracking, and attribution).
- Excellent client-facing communication and presentation skills.
- Demonstrated ability to manage multiple projects, deadlines, and client relationships.
- Experience mentoring or overseeing junior media staff is a plus.
- Bachelor's degree in marketing, Advertising, Communications, or related field preferred.