Ads Monetization Manager
Permanent - Full TimeJob Overview
Tripledot is one of the largest independent mobile games companies in the world.
We are a multi-award-winning organisation, with a global 2,500+ strong team across 12 studios.
Our expanded portfolio includes some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users.
Tripledot’s guiding principle is that when people love what they do, what they do will be loved by others.
We’re building a company we’re proud of – one filled with driven, incredibly smart and detail-orientated people, who LOVE making games.
Our ambition is to be the most successful games company in the world, and we’re just getting started.
This role is working for our studio: Zephyr Mobile
You’ll be joining the Zephyr Mobile team, which originally was formed in 2016 and has been part of Tripledot since May 2024.
This role is working for our studio: Zephyr Mobile
You’ll be joining the Zephyr Mobile team, which originally was formed in 2016 and has been part of Tripledot since May 2024.
The studio has achieved impressive success in the mobile puzzle games genre. Over 100 million people have installed games developed by the Zephyr team.
Zephyr is famous for its creative and inclusive atmosphere, where every member of the team can contribute ideas and suggestions towards game development.
The largest games produced by ZephyrMobile: Get Color, Nut Sort, Hey Color, Math Crossword.
Role Overview
We are looking for a Monetization Manager to join our team and help drive the growth of our games through smart, data-driven advertising strategies.
In this role, you’ll have the opportunity to directly influence monetization strategy across multiple games, working in a collaborative and data-driven team culture where your insights will make a measurable impact on both revenue and player experience.
Role Overview
We are looking for a Monetization Manager to join our team and help drive the growth of our games through smart, data-driven advertising strategies.
In this role, you’ll have the opportunity to directly influence monetization strategy across multiple games, working in a collaborative and data-driven team culture where your insights will make a measurable impact on both revenue and player experience.
Key Responsibilities
- Analyze ad monetization performance metrics (e.g., ARPDAU, eCPM, IMPU, fill rate, retention impact).
- Design and execute A/B tests to optimize ad placements, formats, and bid floors.
- Provide actionable insights to improve revenue while maintaining a strong user experience.
- Collaborate with Product Managers, User Acquisition, and Ad Operations teams to balance monetization and engagement goals.
- Build and maintain dashboards, reports, and analytical models to monitor performance.
- Monitor industry trends, identify new opportunities, and benchmark against competitors.
Required Skills, Knowledge and Expertise
- 3+ years of experience in advertising monetization (preferably in mobile games or apps).
- Strong analytical skills and proficiency in SQL, Excel/Google Sheets, and BI tools.
- Hands-on experience with ad networks, mediation platforms (AppLovin MAX, ironSource, etc.), and programmatic bidding.
- Solid understanding of key ad monetization KPIs and performance metrics.
- Ability to work with large datasets, conduct cohort analysis, and interpret results effectively.
- Excellent communication skills, with the ability to present findings to both technical and non-technical stakeholders.
- Strong problem-solving mindset and attention to detail.