Paid Social Specialist
Full TimeJob Overview
Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.
With 14 wholly owned offices across the US, Europe and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation that’s shaping the future of marketing.
At Gravity Global, we believe our people are our greatest strength. We’re a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission – to deliver exceptional work that makes an impact. We’re growing fast – across continents and disciplines – and we’re looking for passionate individuals who want to make a difference: for our clients, our teams, and the world around us.
We’re looking for a talented Paid Social Specialist to manage and optimize digital advertising campaigns across social media platforms. This person will be responsible for developing strategies that drive awareness, engagement, and conversions through paid media.
We’re looking for a talented Paid Social Specialist to manage and optimize digital advertising campaigns across social media platforms. This person will be responsible for developing strategies that drive awareness, engagement, and conversions through paid media.
The ideal candidate is curious about audience behavior, comfortable working with data, and skilled at blending creative ideas with performance optimization. You’ll work alongside global teams to manage campaigns across Meta, LinkedIn, X, and other paid social channels.
Key Responsibilities
- Develop and execute paid social campaigns across Meta, LinkedIn, and X.
- Optimize campaigns through A/B testing, audience segmentation, and creative iteration.
- Monitor pacing and performance, adjusting targeting and bidding to meet KPIs.
- Report regularly on campaign performance, providing actionable recommendations.
- Collaborate with creative, analytics, and account teams to align messaging with campaign goals.
- Stay current on platform trends, algorithm updates, and ad format innovations.
Skills, Knowledge and Expertise
- 2–3 years of hands-on experience managing paid social campaigns.
- Strong understanding of paid social strategies, targeting, and creative testing.
- Experience with LinkedIn Campaign Manager and Meta Ads Manager required.
- Analytical mindset with the ability to interpret data and deliver insights.
- Comfortable managing multiple campaigns and deadlines simultaneously.
- Fluent in English and effective working in a remote environment.