Trade Marketing Officer
Job Overview
Who are we?
SOLEVO is a leading distributor of chemicals and inputs for specific industrial and agricultural segments in Africa. SOLEVO assists African farmers and Industries succeed by providing them with a full range of fertilizers, seeds, crop protection products and industrial chemicals they need with a guaranteed quality and good value. With over 75 years at the frontier of economic growth and transformation across Africa, we deliver critical raw materials and expertise to the continent’s high GDP-contributing life sciences and industrials sectors.
What are we looking for?
We are seeking an experienced and talented Trade Marketing Officer to join our Agro Team in Douala, Cameroon. He/she should enhance SOLEVO's brand visibility, lead promotional actions, and optimize the marketing budget to boost product performance.
What do we expect from the candidate?
We expect the candidate to reinforce SOLEVO’s brand image across POS (point of sales) and SHF (Small Holder Farmers), implement visibility and merchandising strategies, coordinate ATL/BTL and digital marketing actions, and ensure efficient use of the annual marketing budget.
The key responsibilities:
Implementation of the Agro visibility and merchandising policy:
Implement standards in collaboration with the Responsible of distribution
Ensure continuous monitoring of POS and train distributors in merchandising
Produce monthly report of the implemented actions and do the follow-up
Identify the needs of the POS
Collaborate with suppliers and obtain the best quality/price offers
Manage the goods and provide quarterly inventory
Ensure good ventilation and the use of communication equipment
Promotional plans:
Be proactive in designing the plan with the Business Line Director Agro and the Group Marketing Operations
Ensure implementation and monitoring in collaboration with the ATCs and ATRs
Provide monthly report of the implemented actions and do the follow-up
Update the tracking file
Consolidate the SHF database
Identify the needs of the Agro department
Collaborate with suppliers and obtain the best quality/price offers
Manage goods and provide quarterly inventory
Ensure good ventilation and use of communication equipment
ATL and digital marketing program :
Identify the needs of the Agro department
Collaborate with service providers and obtain the best quality/price offers
Ensure the proper implementation of the program in collaboration with ATCs and ATRs and provide monthly report
Budget :
Identify marketing needs in line with the annual Agro commercial strategy
Design and propose the budget accordingly
Execute and follow the validated budget
Provide monthly statement of the budget
If you possess…
Must-Have:
At least 3/5+ years of experience in Marketing or Sales.
Strong retail culture and practice.
Analytical and strong planning ability
Negotiation techniques
Excellent communication skills in French and English (a plus) for effective stakeholder engagement.
Bachelor or Master's degree with solid experience in Marketing, Agriculture or related field.
Nice-to-Have:
Excellent knowledge of sales (channels, distribution, coverage, merchandising)
Excellent knowledge of marketing (strategy, operational, communication, studies)
Knowledge of agricultural supplies and agronomy would be a plus
If you are…
Able to convince and promote ideas
Be results oriented
Team facilitation skills
Able to have good interpersonal skills
Able to have good communication skills (verbal and written)
Able to have to work under pressure
Organized and rigorous
Have the sense of duty
Why join Solevo?
Join a young dynamic team who is leading the chemical distribution on the African continent.
Enjoy a collaborative, international and agile work environment.
Be part of a team where freedom, initiative and ‘thinking out of the box’ is key.
Opportunity to work in a growing versatile environment.
Competitive compensation package and comprehensive benefits package.
Explore opportunities for professional growth and advancement.
Then, this job is for you!
How to join us?
If you’re excited about this position, we encourage you to submit your resume detailing your relevant experience and be part of our exciting journey.
What's next ?
If your profile matches our search, you will be contacted by our HR team for a first contact.
Please be informed that we will keep your profile to contact you for future professional opportunities.