Senior Copywriter (Conceptual)
Full TimeJob Overview
About Us
Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.
Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.
With 14 wholly owned offices across the US, Europe and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation that’s shaping the future of marketing.
We're looking for a talented and experienced Conceptual Senior Copywriter with significant experience to join a growing global creative department to work across an exciting array of global clients. This is a great opportunity to work in a rapidly growing global agency network. We are the world’s most awarded B2B agency and are currently Agency of the Year, both in the UK and the US.
Key Responsibilities
- Write and develop strategic conceptual copy and content across multi-channel projects, including video and social, print, digital, OOH, content, and direct marketing
- Write accurate and grammatically faultless copy – which could be short, snappy headlines and social posts, all the way to film scripts and long brochure copy
- Come up with campaign concepts and be confident to present their ideas to the wider Gravity team
- Decipher and work to a strategic proposition, producing creative and original ideas that answer the brief and connect with the audience.
- Understand the target audience and adhere to the correct tone of voice.
- Present work to the Creative Director for approval and development.
- Take briefs from account handlers and challenge these where appropriate.
- Communicate with key stakeholders to ensure they are kept up to date with project progress.
- Maintain a comprehensive knowledge of brand guidelines, particularly tone of voice.
Skills, Knowledge and Expertise
- A conceptual senior copywriter with significant and proven B2B experience.
- Confident and accomplished client facing
- You’ll have the drive and desire to win creative awards
- A good understanding of AI tools and how they can help enhance
the creative process - Experience working in a marketing/advertising agency, or similar role in-house
- A natural storyteller who’s imaginative and ideas driven
- A team player who can operate under pressure to tight deadlines
- A great communicator who can engage positively with colleagues and clients
- Possess the ability to remain resilient and enthusiastic throughout the creative process
- Have the desire to build relationships with the team, and to be able to present and communicate with them effectively
- Enjoy working collaboratively as well as part of a creative team
(with an Art Director) - Experience of working with Financial, Pharma and or Life Science clients a benefit but not essential
- Proficient in MS Office