Head of Marketing - Tanzania and Malawi
Permanent - Full TimeJob Overview
Job Location: Kenya/ Tanzania
About the Role
The Head of Marketing Tanzania & Malawi spearheads the development and execution of marketing strategies that drive brand strength, market growth, and customer adoption across Sun King’s range of products – from off-grid solar solutions, mobile phones & clean cooking solutions.
Reporting to the Vice President of Marketing, this role oversees the translation of the company’s mission of energy access and affordable products into compelling, data-informed campaigns that accelerate sales and build long-term brand credibility in Tanzania & Malawi.
The role combines strategic guidance, deep knowledge of consumer behaviour, and strong commercial acumen to ensure marketing directly fuels business growth and impact.
In addition, the Head of Marketing Tanzania & Malawi, will also be called upon from time to time, to partner with other Heads of Marketing, global Marketing partners and cross-functional teams, in the design & development of global cross-functional marketing initiatives.
About the Role
The Head of Marketing Tanzania & Malawi spearheads the development and execution of marketing strategies that drive brand strength, market growth, and customer adoption across Sun King’s range of products – from off-grid solar solutions, mobile phones & clean cooking solutions.
Reporting to the Vice President of Marketing, this role oversees the translation of the company’s mission of energy access and affordable products into compelling, data-informed campaigns that accelerate sales and build long-term brand credibility in Tanzania & Malawi.
The role combines strategic guidance, deep knowledge of consumer behaviour, and strong commercial acumen to ensure marketing directly fuels business growth and impact.
In addition, the Head of Marketing Tanzania & Malawi, will also be called upon from time to time, to partner with other Heads of Marketing, global Marketing partners and cross-functional teams, in the design & development of global cross-functional marketing initiatives.
What you would be expected to do:
1. Strategic Marketing Stewardship
- Partner with the VP of Marketing to design and execute the global marketing strategy across Tanzania and Malawi.
- Align marketing goals with the commercial sales team ensuring measurable contribution to business performance.
- Demonstration of customer segmentation and targeted appropriate marketing strategies to deliver the right quality of customer.
- Steer customer and market insights to shape campaigns, product design, pricing initiatives, and communication strategies.
2. Brand Positioning & Campaign Messaging
- Strengthen the company’s position as a reliable, premium provider of clean energy and solar technology.
- Working closely with the global communication & Content supervisor, design integrated brand campaigns that communicate both functional product value (affordability, durability, innovation) and value based on human impact(powering access to lives, empowerment, sustainability, opportunity).
- Incorporate storytelling to create an engaging brand sentiment.
- Be a brand steward and execute a standard brand visual identity across all channels — retail, digital and community-level activation.
3. Go-to-Market (GTM) & Channel Enablement
- Develop GTM strategies for new product launches and market entries.
- Partner with sales to build strong agent and customer marketing programs.
- Strengthen last-mile sales enablement with localized materials, brand visibility and consumer education initiatives.
4. Digital & Performance Marketing
- Oversee the digital transformation of the marketing function, enhancing performance marketing, CRM, and data-enabled capabilities.
- Work with the digital content team to drive direct-to-customer engagement through digital channels where applicable.
- Use data insights to measure customer engagement, prospect generation, and conversion effectiveness.
5. Team Management & Development
- Guide and shape high-performance team efforts to deliver marketing campaigns.
- Guide, mentor, and develop regional and functional marketing teams & empower them to aspire to take on future senior roles.
- Foster a high-performance, purpose-aligned culture rooted in teamwork and innovation.
- Manage agency partnerships, ensuring excellence in creative output and campaign efficiency.
You might be a strong candidate if you have:
- Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
- 10+ years of progressive marketing experience, with 5+ in a senior management capacity.
- Proven experience in renewable energy, off-grid solar, FMCG, or durable goods targeting base-of-pyramid consumers is a bonus.
- Strong knowledge of emerging-market consumer behaviour and last-mile distribution dynamics.
- Experience in building and managing integrated marketing campaigns (digital, ATL/BTL, and community-based).
- Solid data-focused and financial acumen with confidence in managing budgets and interpreting performance data.
- Demonstrated success in guiding multicultural teams and agencies across multiple countries.
- A purpose-driven mindset, with genuine passion for energy access and sustainability.
- Strategic and commercial thinking paired with strong execution discipline.
- Exceptional communication and storytelling skills.
- A creative, data-oriented, and cross-functional working style, comfortable balancing global and local needs.
- Resilience, adaptability, and ease operating in high-growth, fast-changing environments.