Brand Insights Manager
Full TimeJob Overview
About Us
Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.
Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.
With 14 wholly owned offices across the US, Europe and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation that’s shaping the future of marketing.
Working as integral part of our Intel Team and partnering closely with Strategy, Account, and other agency teams, the successful candidate will transform data into strategic insights that illuminate opportunities, guide agency thinking, and strengthen client outcomes for renowned brands across diverse industries and audiences.
This is an ideal opportunity for someone ready to take the next step in their career—playing a central role in a critically important team that helps differentiate the agency and drive its future growth, all within a fast-growing global network recognised as Agency of the Year in both the UK and the US.
Key Responsibilities
- Sourcing and analysing secondary data using syndicated tools, AI-driven solutions, and desk research to generate category, competitive, and consumer insights that inform strategic decision-making.
- Leading social listening projects end-to-end from Boolean query design through analysis and the development of insight-driven client narratives.
- Managing full-scale primary research projects from study design and project management to execution, analysis, and the presentation of findings.
- Synthesizing primary, secondary, and social listening data into compelling narratives and actionable recommendations and presenting research outputs clearly and confidently to internal teams and client stakeholders.
- Supporting new business initiatives and client acquisition efforts by delivering research-driven insights that strengthen pitches and strategic recommendations.
- Championing the value of insights and research across the agency, educating internal teams on best practices, capabilities, and how insights can fuel strategic and creative excellence.
Skills, Knowledge and Expertise
- 4+ years’ experience in insights, research, or strategy roles within agency or consultancy environments.
- Strong analytical and critical-thinking capability, with the ability to interpret various data into meaningful insights.
- Strong project management skills, with the ability to manage multiple projects simultaneously and maintain high-quality output under tight timelines.
- Exceptional attention to detail, ensuring accuracy and rigor across all analyses and deliverables.
- Collaborative mindset, working effectively with cross-functional teams—including strategy, creative, account management, and other agency teams.
- Proactive problem-solving, able to anticipate needs, identify issues early, and recommend appropriate solutions.
Social Listening:
- Strong proficiency in social listening platforms (e.g., Brandwatch, Meltwater, Sprinklr, Talkwalker) including Boolean query construction, data extraction, and dashboard management.
- Proven/ demonstrated ability to interpret social listening data through a strategic lens, translating digital conversation patterns into actionable client insights.
Primary Research:
- Strong working knowledge of qualitative and quantitative research methodologies, with the ability to recommend and apply the right approach for each project or brief.
- Experience designing and implementing primary research studies (both qualitative and quantitative) including instrument development (survey questionnaires and discussion guides), sampling plans, fieldwork and supplier management, and the synthesis of findings into strategic insights and well-structured client deliverables.
Secondary Research:
- Experience leveraging syndicated tools (e.g., Mintel, MRI Simmons, Statista, eMarketer, GWI, WARC, etc.) to guide and inform outputs such as trend analysis, audience profiling, competitive landscaping, and cultural insights.