Senior Marketing and Communications Manager

Key Responsibilities

• Responsible for developing and implementing complex marketing and communications plans that are fully aligned with the SBP, and for leading their delivery.
• Owns, develops, and implements the Public Relations framework and policy, ensuring it is embedded across all areas of Ports of Jersey (“PoJ”). This includes maintaining and updating PR standards and procedures and working across PoJ to integrate best practices into daily operations and communications
• Acts as the technical lead across all channels, ensuring high-quality, consistent messaging and overseeing the delivery of complex communications initiatives.
• Responsible for contributing to the ongoing development and implementation of the Marketing and Communications Strategy, thinking corporately to support long-term SBP objectives. 
• Manages and supports the marketing and communications team, setting clear objectives, fostering a collaborative and high-performing culture, and providing coaching and development opportunities to build team capability. 
• Works closely with the Customer Experience Director to ensure communications are aligned with customer-focused initiatives and organisational priorities. 
• Builds and maintains strong relationships across departments to ensure joined-up messaging and brand consistency throughout the organisation. 
• Oversees the planning, creation, and delivery of complex campaigns and content across digital, print, and internal platforms. 
• Ensures messaging is inclusive, engaging, and tailored to diverse target audiences. 
• Acts as the lead for press officer activity, managing media relations and public statements, and developing and implementing effective public relations strategies.
• Leads highly complex crisis communications planning and response, ensuring robust processes are in place to manage high-risk or reputational events.
• Responsible for the timely, accurate, and sensitive handling of communications during challenging situations. 
• Champions a positive and inclusive communications culture across the organisation, promoting transparency, responsiveness, and professionalism in all external and internal messaging. 
• Monitors, analyses, and reports on the effectiveness of communications and marketing activity, using data and insights to continuously improve engagement, reach, and impact.

Skills, Knowledge and Expertise

• Degree or equivalent qualification in Marketing, Communications, Public Relations, or a related field.  
• Brings extensive leadership experience in managing marketing and communications functions at a senior level, demonstrating advanced subject matter expertise and strategic oversight.
• Demonstrated experience managing teams and delivering strategic campaigns across multiple channels.
• Strong background in press relations and crisis communications, ideally in complex or high-profile environments.
• Experience working with senior leadership and cross-functional teams. 
• Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences.
• Proficiency in digital marketing platforms, analytics tools, and content management systems. 
• Strong understanding of brand management, audience engagement, and campaign performance metrics. 
• Ability to manage budgets and supplier relationships effectively.
• Skilled in media handling, including drafting press releases and managing reactive statements.   
• Able to inspire, guide and support a team through change and challenge. 
• Clear, confident and adaptable in both written and verbal communication, especially important when managing crisis communications or sensitive media enquiries. 
• Works well across departments and with senior leaders to build trust and alignment.
• Able to see the bigger picture while managing day-to-day delivery. 
• Maintains confidentiality and represents the organisation with integrity.
• Understands the importance of public perception and stakeholder engagement.