Marketing and Communications Manager

Key Responsibilities

• Lead the development, delivery, and ongoing management of major Ports of Jersey (“PoJ”) narratives, including but not limited to the Airport Master Plan, Harbour Master Plan, La Folie development and PFAS. Ensure these narratives are strategically aligned and effectively communicated across all relevant channels to internal and external stakeholders.  
• Act as the principal owner for these high-profile narratives, ensuring consistency, clarity, and impact in all communications, and adapting messaging for different audiences as required.
• Develop, implement, and evaluate complex marketing and communications plans and campaigns that support organisational objectives, ensuring high-quality, consistent messaging across digital, print, and internal channels. 
• Set and implement communications strategies for major projects, ensuring alignment with the broader Strategic Business Plan (“SBP”). 
• Build and maintain a comprehensive network of internal and external stakeholders, including senior leaders, project teams, and commercial partners, to support joined-up messaging and brand consistency.
• Represent the communications function at Programme Board meetings and other senior forums, providing expert advice and constructive challenge to senior leaders.
• Anticipate, mitigate, and respond to complex risks to the reputation of the PoJ and its major projects, supporting crisis management and high-risk communications as required.
• Provide robust, deliverable communications advice to senior leaders and act as a point of contact for media relations and public statements during incidents or emergencies.
• Mentor and support the marketing and communications team, fostering a collaborative and high-performing culture, and providing coaching and development opportunities.
• Deputise for the Senior Marketing and Communications Manager as required, ensuring continuity of leadership and decision-making. 
• Monitor, analyse, and report on the effectiveness of communications and marketing activity, using data and insights to continuously improve engagement, reach, and impact. 
• Evaluate communications and marketing activity to demonstrate support for key priorities and return on investment, recommending improvements based on learnings from campaigns.  

Skills, Knowledge and Expertise

• Degree or equivalent qualification in Marketing, Communications, Public Relations, or a related field.
• Professional accreditation (e.g. CIPR, CIM) or ongoing CPD in communications or marketing.  
• Have the experience to provide specialist knowledge, guidance, and innovation in areas such as digital marketing, analytics, campaign planning, and narrative development. 
• At the same time, as a generalist, they will demonstrate adaptability, strong judgement, and the ability to manage diverse projects and priorities, often working autonomously and making decisions that impact team and PoJ outcomes. 
• Experience working with senior leaders and cross-functional teams. 
• Excellent written and verbal communication skills.
• Experience in community engagement and stakeholder communications. 
• Familiarity with the operational and reputational complexities of airport or maritime environments.
• Proficiency in digital marketing platforms, analytics tools, and content management systems. 
• Strong understanding of brand management, audience engagement, and campaign performance metrics. 
• Skilled in media handling, including drafting press releases and supporting reactive statement.
• Knowledge of accessibility standards and inclusive communications practices. 
• Familiarity with crisis communication planning tools and protocols. 
• Experience with video production, graphic design, or social media advertising platforms.      
• Strong organisational skills; able to manage own workload and deadlines. 
• Clear, confident, and adaptable communicator.
• Collaborative and supportive team member.
• Professional and ethical, maintaining confidentiality and representing Ports of Jersey with integrity
• Customer-focused and responsive.    
• Creative and innovative; brings fresh ideas to campaigns and messaging. 
• Proactive and self-motivated. 
• Empathetic and inclusive; values diverse perspectives. Adaptable and comfortable working in a fast-paced environment. 
• Commercially aware.